I'm Lovin' You

"I'm Lovin' You" (stylised as "I'm lovin' you") is Japanese/Korean musician Iconiq's debut Japanese solo single, a duet with Exile vocalist Atsushi. It was released on January 27, 2010 as a digital download to cellphones, as well as a special release CD in rental stores, featuring shortened versions of "I'm Lovin' You" and Iconiq's second digital single, "Change Myself."[1]

For (I'm) Lovin' You, see Bobby Vee.
"I'm Lovin' You"
Single by Iconiq x Exile Atsushi
from the album Change Myself
B-side"Change Myself (Short Version)"
ReleasedJanuary 27, 2010 (2010-01-27)
GenreJ-pop, R&B
Length3:31
LabelRhythm Zone
Songwriter(s)Michico, T. Kura
Producer(s)Michico, T. Kura
Iconiq singles chronology
"Jalmotdwin Mannam"
(2006)		 "I'm Lovin' You"
(2010)		 "Change Myself"
(2010)

Writing

The song is an upbeat R&B song, described in the press as "a love story about the moment when friends become lovers."[2] The lyrics are observations by two different people, who see each other and wish that they were each other's partner.[3] Iconiq and Atsushi collaborated because they wanted to create similar types of music. Atsushi thought a collaboration would be interesting, due to the pair having the same hairstyle.[4]

Promotion

"I'm Lovin' You" was first unveiled in a commercial for Shiseido's Maquillage cosmetics line, featuring actress Juri Ueno, in late November 2009. At the time, large-scale billboard showcasing Iconiq's image began to appear around Japan.[5][6] The song was released at Recochoku on December the 9th, 2009, where it became the most popular at Recochoku for an entire week, the first time a debut artist has achieved this.[5] By late January, the song had been downloaded as a ringtone approximately 300,000 times.[7]

Music video
Iconiq accessing a holographic memory of Atsushi in the music video.

The music video depicts Iconiq in several white, round futuristic rooms, that are fitted with many technological screens. She uses these screens to access footage of Atsushi, performing the song in a black leather room. She also uses holographic glasses and her cellphone to access similar footage. She also accesses footage of herself in a tiger print costume and masquerade mask on her bed. A prompt comes up on her wall screen, asking if she would like to "delete all memories." She clicks yes, reconsiders and frantically presses cancel, causing the data to be recovered. The final scenes show Iconiq and Atsushi performing the song to each other in front of screens in their own separate rooms (with Iconiq occasionally appearing as an image on Atsushi's screen).

The video was shot in a studio the outskirts of Tokyo in the end of December, 2009.[8] The video was first unveiled on February 24, 2010, at Iconiq's official website, where it was broadcast for only a single week to people who signed up for free membership into Iconiq's online fan club.[9]

Track listing
No.TitleWriter(s)Length
1."I'm Lovin' You (Short Version)" (Iconiq x Exile Atsushi)Michico, T. Kura3:12
2."Change Myself (Short Version)"Hiro1:39
Total length:4:51

Chart rankings
Chart Peak
position
RIAJ Digital Track Chart Top 100[10] 8

Release history
Region Date Format
Japan December 9, 2009 (2009-12-09)[11] Ringtone
January 27, 2010 (2010-01-27)[1] Rental CD single, full-length cellphone download
Hong Kong February 16, 2010 (2010-02-16)[12] Ringtone
South Korea
Taiwan

References
  1. "ICONIQ、2作連続レコチョクデイリー1位" (in Japanese). Barks. 2010-01-22. Retrieved 2010-07-24.
  2. "配信限定シングル「I'm lovin' you」" (in Japanese). Recochoku. 2009-12-11. Archived from the original on 2012-07-13. Retrieved 2010-07-24.
  3. "I'm lovin' you - ICONIQ×EXILE ATSUSHI". Goo Music (in Japanese). Archived from the original on 2011-06-14. Retrieved 2010-07-27.
  4. "NOをYESに変えるICONIQアルバム「CHANGE MYSELF」インタビュー" (in Japanese). Chocoage. March 2010. Archived from the original on 2010-03-23. Retrieved 2010-07-24.
  5. "ATSUSHI（EXILE）の心を動かした新人・ICONIQが、2009年新人最高DL記録を樹立" (in Japanese). Barks. 2009-12-17. Retrieved 2010-07-24.
  6. "新人美女アーティストがEXILE・ATSUSHIとの"丸刈り2ショット"で衝撃デビュー" (in Japanese). Oricon. 2009-12-09. Retrieved 2010-07-21.
  7. "ICONIQ、資生堂「マキアージュ」CM発表会にて初お披露目＆初ライヴ" (in Japanese). Barks. 2010-01-19. Retrieved 2010-07-24.
  8. "「I'm lovin' you」のPVの裏側を初公開!" (in Japanese). Avex Marketing. 2010-03-09. Archived from the original on 2016-03-03. Retrieved 2010-07-27. (registration required)
  9. "ICONIQ、EXILEのATSUSHIも出演したミュージック・ビデオを限定公開！" (in Japanese). CDJournal. 2010-02-23. Retrieved 2010-07-27.
  10. "レコード協会調べ 2010年01月27日～2010年02月02日 ＜略称：レコ協チャート（「着うたフル(R)」）＞". RIAJ. February 5, 2010. Archived from the original on September 29, 2014. Retrieved July 24, 2010.
  11. "謎の"坊主"女性アーティスト、ICONIQ。ATSUSHI （EXILE） とのコラボ曲が、資生堂「マキアージュ」CM曲に決定" (in Japanese). CDJournal. 2009-11-24. Retrieved 2010-07-24.
  12. "アジア3カ国（台湾・香港・韓国）着うた® 配信情報". Rhythm Zone. January 20, 2010. Archived from the original on March 3, 2016. Retrieved July 27, 2010.
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