I'm Not Mad

"I'm Not Mad" is the debut single from Scottish pop singer Alex Gardner. It was released as a CD single and download on 29 March 2010 in the United Kingdom and Ireland on A&M Records. The song was produced by Xenomania.

"I'm Not Mad"
Single by Alex Gardner
Released29 March 2010
GenrePop, synthpop
Length3:50
LabelA&M
Songwriter(s)Miranda Cooper, Alex Gardner, Brian Higgins, Owen James Parker, Tim Powell
Producer(s)Xenomania
Alex Gardner singles chronology
"I'm Not Mad"
(2010)		 "Feeling Fine"
(2010)

Critical reception
Professional ratings
Review scores
SourceRating
BBC[1]
Digital Spy.[2]

Nick Levine of Digital Spy gave the song a positive review stating writing that Gardner's voice is "rich, manly and blessed with an intriguing hint of huskiness to it." The tune was described as "a glossy-yet-gloomy electropop affair, and very much a grower not a shower."[2]

Fraser McAlpine of BBC Chart Blog described the song as pleasant though unmemorable background music that is "neither so offensively irksome to my refined palate that I'm tempted to smash the speakers, or so astonishingly mind-sparklingly brilliant that my productivity shoots through the floor." He follows on to criticize the repetitive nature of the whole affair with "After the first minute or so, nothing happens. We just go round and around on the same eight bar of well-mannered, polite synthpop. Oh sure, there's a breakdown section, but it's not particularly arresting and comes across as a transparent attempt to break things up and then drum up some interest in the return of that bassline again"[1]

Music video

Mirroring the single cover, the video shows Gardner singing while sitting and walking in a room full of mirrors, while finding a girl walking alone.

Track listing
CD single[3]
  1. "I'm Not Mad"
  2. "Superfree"

Chart performance
Chart (2010) Peak
position
UK Singles (OCC)[4] 44
Scotland (OCC)[5] 21

Release history
Region Date Format Label
United Kingdom 28 March 2010[6] Digital download A&M
29 March 2010[3] CD single

References
  1. Fraser McAlpine. "Alex Gardner - 'I'm Not Mad'". BBC. bbc.co.uk.
  2. Fraser McAlpine (21 February 2010). "Wiley ft. Emeli Sandé - 'Never Be Your Woman'". BBC. bbc.co.uk.
  3. "I'm Not Mad: Alex Gardner: Amazon.co.uk: Music". Amazon.co.uk. Retrieved 2010-04-23.
  4. "Official Singles Chart Top 100". Official Charts Company.
  5. "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  6. "I'm Not Mad - Single by Alex Gardner - Download I'm Not Mad - Single on iTunes". Itunes.apple.com. 2010-03-28. Retrieved 2010-04-23.
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