I'm Not for Everyone

"I'm Not for Everyone" is a song by American country music duo Brothers Osborne. It was released on April 26, 2021 as the second single from the duo's third studio album Skeletons. The song was written by John Osborne, TJ Osborne, Luke Dick and Natalie Hemby, and produced by Jay Joyce.[1]

"I'm Not for Everyone"
Single by Brothers Osborne
from the album Skeletons
ReleasedApril 26, 2021 (2021-04-26)
GenreCountry
Length2:52
LabelEMI Nashville
Songwriter(s)
Producer(s)Jay Joyce
Brothers Osborne singles chronology
"All Night"
(2020)		 "I'm Not for Everyone"
(2021)		 "Nobody's Nobody"
(2023)
Music video
"I'm Not for Everyone" on YouTube

Background

After closing out the 56th ACM Awards, the duo released "I'm Not for Everyone".[2] A Universal Music Group Nashville press release stated that the song "could also be an inspirational quote for those who feel they aren't like everyone else". The duo said: "That IS our mission statement, 'cause we ARE not for everyone. I think at some point, not only in your career, but your life as a human being, you can't make everyone happy. We have spoken up so many times, and we have, I wouldn't say we've paid much of a price, but we’ve pissed a lot of people off by being ourselves. We just have to accept that no matter we are not for everybody and you have to be okay with that. And this is the first song where I actually, I sing a verse on, which is perfect because this song in particular is the both of us saying we're not everybody's cup of tea and that's okay."[3]

Critical reception

Philip Trapp of Taste of Country opined that the song "might be for anyone who's ever felt like an outsider to country music".[4]

Music video

The music video was released on August 12, 2021, and directed by Wes Edwards and Ryan "Flash" Silver.[5] The video stars actor and singer Leslie Jordan. It showcases Jordan "walking into a bar ridden with fights, disagreements and animosity while John and TJ Osborne perform their song on stage". Jeremy Chua of Sounds Like Nashville described the clip as "part rowdy, part hilarious, and wholly wholesome".[6]

Live performance

On April 18, 2021, the duo performed the song at the 56th ACM Awards.[7]

Charts
Chart performance for "I'm Not for Everyone"
Chart (2021–2022) Peak
position
Canada Country (Billboard)[8] 29
US Country Airplay (Billboard)[9] 33
US Hot Country Songs (Billboard)[10] 37

Certifications
Certifications for "I'm Not for Everyone"
Region CertificationCertified units/sales
Canada (Music Canada)[11] Gold 40,000‡

‡ Sales+streaming figures based on certification alone.

Release history
Release history for "I'm Not for Everyone"
Region Date Format Label Ref.
Various September 11, 2020
  • Digital download
  • streaming
 EMI Nashville [12]
United States April 26, 2021 Country radio [13]

References
  1. Arbour, Mallory (May 4, 2021). "I'm Not For Everyone by Brothers Osborne – Song of the Day". Country Town. Retrieved November 28, 2021.
  2. K. Dowling, Marcus (April 29, 2021). "Brothers Osborne's Latest, "I'm Not For Everyone," Is Their Most Revealing Single Yet". CMT. Retrieved November 28, 2021.
  3. "Brothers Osborne Okay With Not Being For Everyone". Universal Music Group Nashville. September 27, 2021. Retrieved November 28, 2021.
  4. Trapp, Philip (May 5, 2021). "Brothers Osborne's 'I'm Not for Everyone' Has Something for Everybody [Listen]". Taste of Country. Retrieved November 28, 2021.
  5. Jo Black, Lauren (August 13, 2021). "WATCH: Brothers Osborne Recruits Leslie Jordan To Star In 'I'm Not For Everyone' Music Video". Country Now. Retrieved November 28, 2021.
  6. Chua, Jeremy (August 13, 2021). "Brothers Osborne Enlists Leslie Jordan To Save The Day In 'I'm Not For Everyone' Video". Sounds Like Nashville. Retrieved November 28, 2021.
  7. Lipshutz, Jason (April 18, 2021). "Brothers Osborne Rock Out With 'I'm Not For Everyone' at the 2021 ACM Awards". Billboard. Retrieved November 28, 2021.
  8. "Brothers Osborne Chart History (Canada Country)". Billboard. Retrieved November 28, 2021.
  9. "Brothers Osborne Chart History (Country Airplay)". Billboard. Retrieved March 1, 2022.
  10. "Brothers Osborne Chart History (Hot Country Songs)". Billboard. Retrieved February 23, 2022.
  11. "Canadian single certifications – Brothers Osborne – I'm Not for Everyone". Music Canada. Retrieved November 21, 2022.
  12. "I'm Not for Everyone - Brothers Osborne". Retrieved November 29, 2021 – via Spotify.
  13. "Future Releases for Country Radio Stations". All Access. Archived from the original on April 26, 2021. Retrieved November 28, 2021.
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