WeMall

WeMall, formerly iTrueMart, is the flagship business-to-consumer retail platform of Ascend Group Co. Ltd., with presence in Thailand.[1] It sells products including electronics, mobiles and tablets, cameras, home appliances, personal care and health and beauty products.[2]

WeMall
Type of businessPrivate, subsidiary
Headquarters
Bangkok, Thailand
Area servedSoutheast Asia
IndustryOnline retail
ServicesE-commerce
ParentAscend Group
URLWeMall Thailand
iTrueMart Philippines

History

WeMall started as iTrueMart, initially a local e-commerce player in Thailand in 2014.

Ventures
Logo of iTrueMart before rebranding to WeMall

Thailand

iTrueMart Thailand became the first country venture, growing as a major player in online retail in the country.

Philippines

iTrueMart Philippines was launched on November 15, 2015.[3] It began serving the Luzon region in its inception and expanded to Visayas and Mindanao on April 23, 2016.[4]

The Philippines arm of iTrueMart ceased trading September 9, 2016.

Rebranding

Ascend Group announced the rebranding of iTrueMart to WeMall onJuly 6, 2016 at Sofitel Bangkok as a move to enter the marketplace sector.

References
  1. "iTrueMart: Company Profile - LinkedIn". LinkedIn.
  2. "How iTrueMart plans to tap underserved PH market". ABS-CBN News.
  3. "iTrueMart debuts in Philippines". The Nation Multimedia (Online).
  4. "Great News, iTrueMart Goes Nationwide! Check Out Their Exciting Deals And Activities!". GizGuide.

https://m.wemall.com/itruemart

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