Ukraine in the Eurovision Song Contest 2010

On 29 December 2009, NTU announced during a press conference that they had internally selected Vasyl Lazarovych to represent Ukraine in Oslo.[5] Vasyl Lazarovych's selection as the Ukrainian representative was decided upon from six artists considered by the Arts Council of NTU, with ten out of eleven members voting in favour of Lazarovych.[6] On 13 January 2010, NTU announced that they would organise a national final to select his song.[7] Composers had the opportunity to submit their songs between 13 January 2010 and 7 February 2010.[8] A seven-member selection panel reviewed the 106 received submissions and shortlisted five songs to compete in the national final.[9][10] On 2 March 2010, the five selected competing songs were announced.[3]

The final took place on 5 March 2010 at the NTU Studio 1 in Kyiv, hosted by Maria Orlova and Timur Miroshnychenko and broadcast on Pershyi Natsionalnyi as well as online via NTU's official website 1tv.com.ua and the official Eurovision Song Contest website eurovision.tv.[11] All five competing songs were performed Vasyl Lazarovych and the winning song, "I Love You", was selected through the combination of votes from a public televote and an expert jury.[12][13][14] The jury panel consisted of Dmitry Gershinzon (chief manager of Sony Music), Oleksandr Zlotnik (composer), Aniko Rekhviashvili (choreographer), Elena Zagorodnyuk (director of music and entertainment at NTU), Vasyl Ilashchuk (President of NTU) and Vasyl Lazarovych.[15] In addition to the performances of the competing songs, 2010 Armenian Eurovision entrant Eva Rivas, 2010 Azerbaijani Eurovision entrant Safura Alizadeh, 2010 Bulgarian Eurovision entrant Miro, 2010 Georgian Eurovision entrant Sopho Nizharadze, Goryachiy Shokolad, Irina Rosenfeld, Tatyana Nedelska and Katya Burzynska performed as guests.[16]

NTU's internal selection of Vasyl Lazarovych received criticism due to the unfair competition for other artists who wished to take part, while the jury stated during the national final that they were not satisfied with the quality of the songs and the ways Lazarovych performed them.[15][17] On 15 March, it was announced that the broadcaster's management had resigned from their respective positions meaning a new selection may be organised to replace Lazarovych as the Ukrainian representative for the 2010 contest.[18][19][20] The new management of NTU held an emergency press conference on 17 March where they announced the organisation of a new open national final.[4]

The second national final held in order to select Ukraine's entry for the Eurovision Song Contest took place on 20 March 2010 at the Savik Shuster Studio in Kyiv. The show was hosted by Savik Shuster and Olha Freimut and broadcast on Pershyi Natsionalnyi and Novyi Kanal as well as online via NTU and Novyi Kanal's respective websites 1tv.com.ua and tv.intv.ua.[21][22]

The selection of the competing entries for the national final and ultimately the Ukrainian Eurovision entry took place over two stages. In the first stage, artists and songwriters had the opportunity to apply for the competition by attending a scheduled audition. Twenty acts were selected and announced on 19 March 2010.[23][24] The second stage was the televised final, which took place on 20 March 2010 and featured the twenty acts vying to represent Ukraine in Oslo. The winner was selected via the 50/50 combination of votes from a public televote and an expert jury. The public televote was held from 18 March 2010, during which the public had the opportunity to submit their votes for the participating entries via SMS.[25]

Interested performers had the opportunity to attend auditions held on 18 March 2010 at the Savik Shuster Studio in Kyiv. A five-member selection panel consisting of Igor Likhuta (composer and producer), Walid Arfush (producer), Andrey Urenev (programme director of MTV Ukraine), Oksana Panasivska (chief producer of Novyi Kanal) and Volodymyr Orlov (general producer of OTV) reviewed 63 received submissions and shortlisted twenty entries to compete in the national final.[26] On 19 March 2010, the twenty selected competing acts were announced.[23][24]

The final took place on 20 March 2010. Twenty entries competed and the winner, "To Be Free" performed by Alyosha, was selected through the combination of votes from a public televote held between 18 and 20 March 2010 and an expert jury.[27][28] The jury panel consisted of Egor Benkendorf (President of NTU), Mykhailo Kulinyak (Minister of Culture and Tourism of Ukraine), Walid Arfush (producer), Yuriy Molchanov (general producer of Enter-music), Iryna Lysenko (Head of the Board of Novyi Kanal), Volodymyr Orlov (general producer of OTV) and Andrey Urenev (programme director of MTV Ukraine).[29][30] Since Masha Sobko and Alyosha were tied at 36 points each, the jury selected Alyosha as the winner.[31][32]

Following Alyosha's win at the Ukrainian national final, allegations were made that "To Be Free" plagiarized the song "Knock Me Out" by Linda Perry and Grace Slick, and had been made available publicly in 2008. NTU later stated in a press release that they would conduct an investigation over the issue.[33][34] During the Head of Delegations meeting on 22 March 2010, the broadcaster announced that they were given an extended deadline by the EBU in order to submit a replacement by 26 March, with fines being imposed every next day that no entry has been received by the EBU.[35][36][37] The replacement entry "Sweet People", written by Alyosha together with Borys Kukoba and Vadim Lisitsa, was announced on 24 March and presented to the public the following day via the official Eurovision Song Contest's YouTube channel.[38]

Alyosha specifically promoted "Sweet People" as the Ukrainian Eurovision entry on 24 March 2010 by performing during the Eurovision in Concert event which was held at the Lexion venue in Zaanstad, Netherlands and hosted by Cornald Maas and Marga Bult.[39]

Alyosha during a rehearsal before the second semi-final

Alyosha took part in technical rehearsals on 19 and 22 May, followed by dress rehearsals on 26 and 27 May. This included the jury show on 26 May where the professional juries of each country watched and voted on the competing entries.

The Ukrainian performance featured Alyosha performing on stage in a black leather coat with hood, which she later removed and dropped to the floor revealing a long light brown dress with red fringes. The performance began with a predominately dark stage and a red spotlight on Alyosha, and featured red and white blinking lights as well as the use of a wind machine starting from the first chorus.[41][42] Alyosha's stage costume was designed by Liliia Litkovska, who created it to portray the singer as "a girl who fights for purity on her planet" and "is hurt by what is happening in the world".[43]

At the end of the show, Ukraine was announced as having finished in the top 10 and subsequently qualifying for the grand final. It was later revealed that Ukraine placed seventh in the semi-final, receiving a total of 77 points.[44]

Shortly after the second semi-final, a winners' press conference was held for the ten qualifying countries. As part of this press conference, the qualifying artists took part in a draw to determine the running order for the final. This draw was done in the order the countries were announced during the semi-final. Ukraine was drawn to perform in position 17, following the entry from Iceland and before the entry from France.[45]

Alyosha once again took part in dress rehearsals on 28 and 29 May before the final, including the jury final where the professional juries cast their final votes before the live show. Alyosha performed a repeat of her semi-final performance during the final on 29 May. At the conclusion of the voting, Ukraine finished in tenth place with 108 points.[46]

Voting during the three shows consisted of 50 percent public televoting and 50 percent from a jury deliberation. The jury consisted of five music industry professionals who were citizens of the country they represent. This jury was asked to judge each contestant based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act. In addition, no member of a national jury could be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.

Following the release of the full split voting by the EBU after the conclusion of the competition, it was revealed that Ukraine had placed thirteenth with the public televote and sixth with the jury vote in the final. In the public vote, Ukraine scored 94 points, while with the jury vote, Ukraine scored 129 points. In the second semi-final, Ukraine placed seventh with the public televote with 77 points and tenth with the jury vote, scoring 78 points.[47]

Below is a breakdown of points awarded to Ukraine and awarded by Ukraine in the second semi-final and grand final of the contest. The nation awarded its 12 points to Azerbaijan in the semi-final and the final of the contest.