Rogue Pictures

On April 2, 1998, Rogue Pictures was formed as a division of the Universal Pictures' independent film label October Films, led by Patrick Gunn and Matt Wall, in order to release genre films to compete with Miramax's Dimension Films label. Rogue's theatrical releases, much in the same manner like Dimension did, would be handled by its parent company October Films, with video and television sales handled by October Films' parent company Universal, and all foreign sales would be handled by fellow Universal subsidiary Good Machine.[4]

One of the first film projects/script acquisitions greenlit by Rogue was the film Cherry Falls, while the first acquisition by October via the Rogue label was the film Orgazmo, although PolyGram Video handled the video rights of the film.[5] The genre's predecessor was the October Films-affiliated production label Mad Dog Pictures, which was designed to release genre films.[6] The Rogue name was dropped in 2000 after October Films was absorbed into USA Films following the merger with Gramercy Pictures.[7]

In 2004, the name and branding was revived as part of the Universal-owned Focus Features, with a goal of "high-quality suspense, action, thriller and urban features with mainstream appeal and franchise potential".[8] The revived Rogue Pictures would be led by the same team who led the Focus Features group, rather than having its own dedicated staff.[9]

In 2005, Universal expanded the company's operations to become a stand-alone division with a new goal of releasing ten films annually.[10] Later that year, Universal and Rogue signed a deal with newly formed Intrepid Pictures to produce, co-finance, and distribute films for five years.[11] In 2007, distribution and marketing of Rogue Pictures films were moved to Universal in company-wide shifts to accommodate Focus Features, putting Rogue Pictures under greater control of the parent company.[12]

Rogue Pictures logo, used from 2004 to 2010

In 2008, Relativity Media approached Universal about buying the company, a move described in the entertainment media as "bold."[13] The following year, Relativity completed acquisition of the company. At the time of purchase, Rogue Pictures had more than two dozen titles in its library, four upcoming films, and more than thirty projects in development.[14] This deal was part of Relativity Media reupping its agreemeent with Universal Pictures that would extend until 2015, and Universal would retain a distribution stake in future Rogue films.[15] On May 7, 2009, Relativity decided to turn the Rogue branding into a consumer brand that was used by the studio.[16]