Ian Bruce (marketing)

Ian Waugh Bruce CBE[1] FRSA CCMI (born 21 April 1945)[2] is a British charity leader, cause campaigner and academic.[3][4][5] He is vice-president of the Royal National Institute of Blind People (RNIB). He is also the founder and president of the Centre for Charity Effectiveness at Bayes Business School (formerly Cass), City, University of London.[6][7]

Ian Bruce

CBE FRSA CCMI
Born
Ian Waugh Bruce

(1945-04-21) 21 April 1945
Alma materUniversity of Birmingham
OccupationCharity marketing
SpouseProfessor Tina Bruce CBE
WebsiteProfile of Ian Bruce at Bayes Business School (formerly Cass), City, University London

Education

He was educated at King Edward VI School, Southampton, at Central High School in Phoenix, Arizona, and at the University of Birmingham, where he obtained a Bachelor's degree in Social Sciences.[2]

Career
  • 1983 – 2003, Director General, RNIB
  • 1991 – 2010, Director, Centre for Charity Effectiveness, Bayes Business School (formerly Cass), City University London
  • 2003 – present, Vice President, RNIB
  • 2010 – present, President, Centre for Charity Effectiveness, Bayes Business School (formerly Cass), City, University of London

Honours and awards

Bruce was awarded an honorary degree as Doctor of Social Sciences from the University of Birmingham in 1995.[2]

He received a CBE in the 2004 Birthday Honours.[1][8]

Personal life

He and his wife Tina live in Richmond, London where, until December 2017, he was Chair of The Richmond Society, of which he is now a patron.

Books
  • Bruce, Ian (1998). Successful charity marketing: meeting need (second ed.). London: ICSA Pub. with Prentice Hall Europe. ISBN 9781860720383.
  • Bruce, Ian; Rayner, Anthony (1992). Managing and staffing Britain's largest charities. London: VOLPROF. ISBN 9780952056317.
  • Bruce, Ian (2011). Charity marketing: delivering income, campaigns and services. London: ICSA Pub. ISBN 9781860724596.

References
  1. "Specialists honoured by Queen". BBC News. 11 June 2004. Retrieved 21 April 2014.
  2. "Ian Waugh BRUCE". People of Today. Debretts. Retrieved 21 April 2014.
  3. Shifrin, Tash. "RNIB chief takes the train route out". The Guardian. Retrieved 19 May 2021.
  4. "Sector History: How the sixties compare with today". ThirdSector. Retrieved 19 May 2021.
  5. Butler, R J; Wilson, D C (1990). Managing voluntary and non-profit organisations. London and New York: Routledge. pp. 151–2.
  6. "Marketing Excellence Awards – Professor Ian Bruce, Vice President, RNIB". The Chartered Institute of Marketing. Retrieved 21 April 2014.
  7. "Ian Bruce". Bayes Business School (formerly Cass), City, University of London. 29 November 2022. Retrieved 20 March 2021.
  8. Lake, Howard (14 June 2004). "Ian Bruce awarded CBE in Queen's Birthday lIst". Fundraising UK Ltd. Retrieved 21 April 2014.


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