Ideel

Ideel, formerly ideeli,[3] is a flash sale based online retailer based in New York City.[4][5]

Ideel[1]
TypeSubsidiary
IndustryE-commerce[2]
Founded2006 (2006)
Headquarters
New York City
,
United States
Key people
Lisa Kennedy[3]
Saurabh Sharma
Alain Demour
Simon Black
Sarah Liebel
Cecelia Myers
ProductsApparel & Home
ParentGroupon
Websitewww.groupon.com/occasion/ideel

History and Operations

Founded in 2006, its $77M in revenue in 2010 led Inc. to rank it as the fastest growing company in the United States for 2011.[6] In August 2012, Ideeli moved from Soho to the 45th floor of the New York Times Building.[7] It has raised $70M in venture capital funding.[8]

Ideel's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours.[9] In 2014 they rebranded themselves as a source for affordable designer clothing.

In January 2014, Groupon bought Ideel for $43 million.[10] At some point the name became ideel, dropping the final 'i'.

References
  1. "Groupon's flash fashion site, Ideeli, rebrands as Ideel, rolls out loyalty program". 14 August 2014. Retrieved 3 January 2019.
  2. E-commerce
  3. "ideeli Becomes ideel". MarketWatch. Retrieved 3 January 2019.
  4. Tedeschi, Bob (November 17, 2007). "Ideeli sounds alert for discounted luxury items". The New York Times.
  5. O'Donnell, Jayne (November 17, 2011). "Ideeli flash-sale site sells high fashion for less". USA Today.
  6. "Ideeli -- New York, NY -- INC 5000". Inc. Retrieved July 18, 2012.
  7. "Ideeli's Times has come". Crains New York Business. Crains. Retrieved July 18, 2012.
  8. "Flash Sales Site Ideeli Raises $41 Million". Tech Crunch. Retrieved July 18, 2012.
  9. "The Fastest-Growing Private Company of 2011". Inc. Retrieved July 18, 2012.
  10. Clark , Evan (14 January 2014). "Groupon Buys Ideeli for $43 Million". WWD. Retrieved 14 January 2014.
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