Iliad Media Group

As chairman of the investment firm Invesco, Wendell Starke began acquiring radio stations in the early 2000s. In 2007, with the acquisition of the station currently home to Wild 101 (KWYD), and 96.1 Bob FM (KSRV) as its anchor station, Impact Radio Group was formed.[3]

Current CEO Darrell Calton joined the company in 2008 and began reorganizing stations. What began as a small group of stations with average ratings evolved into a collection of eight different formats, including market-leading stations 101.9 The Bull, 96.1 Bob FM, and My 102.7.

In January of 2018, Impact Radio Group announced it would be known as Iliad Media Group. Additionally, it announced the acquisition of Locally Owned Radio, which operated six stations in the Twin Falls market. This brought the total number of Iliad Media Group stations to 13 across the two markets.

In 2021, Iliad Media Group launched the audio application Listen Boise, expanding their reach beyond traditional AM/FM radio.[4] On October 7, 2021, Fox Sports Boise was launched on 99.9 FM, as a subchannel of KSRV-FM.[5] This gave Iliad Media group the 14 total stations across the Boise and Twin Falls markets they hold today, with five of them broadcasting on subchannels.

In 2023, Mentoring and Inspiring Women in Radio (MIW) named Iliad Media Group Senior Sales & Marketing Executive Mary Zukin as its first Speak Up! Mentee.[6] The one-year program is designed for one mentee working in a small-to-medium market anywhere in the United States.

In September 2022, through an Employee Stock Ownership Plan, Wendell Starke sold Iliad Media Group to its 46 employees. This made the company one of only four radio groups in the United States to be 100% employee-owned.[7] Additionally, they are the only radio company in the Boise market that is based in the region.