Illuminarium Experiences

Illuminarium Experiences is an American company that creates large-scale experiential entertainment in reprogrammable immersive theaters, called "Illuminariums", in cities around the world. The theaters host for-profit shows consisting of filmed, live or streaming video—or computer-generated content—that is projected onto the theater walls and floors through various technologies, including 4K laser projection,[1] Lidar-based movement sensors, beamforming sounds[2] and sensory effects like digital scent technology.

Illuminarium Experiences
IndustryEntertainment
Founded2019 (2019) in Atlanta, United States
FounderAlan Greenberg
Headquarters
Atlanta, Georgia
Websiteilluminarium.com

History

The company was founded in 2019 by Alan Greenberg who serves as CEO, with partners media production company RadicalMedia and architecture and design firm Rockwell Group, alongside operational partner Legends Hospitality.[3][4]

The first Illuminarium venue opened in Atlanta, Georgia (where the company is based) in 2021, along the city's BeltLine, with a safari show entitled "WILD: A Safari Experience.”[5] The 45-minute-long show features video content of African wildlife, including cheetahs, elephants, hippopotamuses, lions and zebras, all captured on film by RadicalMedia in the animals’ natural habitats across South Africa, Kenya and Tanzania.[6][7]

The Atlanta theater features a nightlife experience, called The Bar at Illuminarium.[8] The bar is designed by the LAB at Rockwell Group and uses 16K laser projection and audio systems to virtually "surround" guests in different digital settings, including a night market in Tokyo and a Mediterranean garden.[9]

Future installations

A Las Vegas, Nevada venue, at Area15, opened in January 2022 and a Miami, Florida location for spring 2022.[10][11] A theater in planned to open at Navy Pier in Chicago, Illinois in 2023.[12]

Following Wild, Illuminarium theaters will show an experience titled Spacewalk, featuring filmed content of the Solar System, comets of the Kuiper belt, the stellar Nebula and the surface of Mars.[10]

References
  1. Campos, Guy (January 13, 2021). "Panasonic signs huge immersive projection deal". AV Magazine. Archived from the original on November 5, 2021. Retrieved November 5, 2021.
  2. Berg, Nate (June 8, 2021). "Inside the Illuminarium, the $30 million spectacle that's like walking into a film". Fast Company. Archived from the original on July 24, 2021. Retrieved November 3, 2021.
  3. Takashi, Dean (January 11, 2021). "Panasonic will help create immersive entertainment spectacles in Illuminariums". VentureBeat. Archived from the original on April 18, 2021. Retrieved May 6, 2021.
  4. Coates, Charlotte (May 6, 2021). "Illuminarium Experiences to open first venue in Atlanta 2021". Blooloop. Archived from the original on May 13, 2021. Retrieved May 14, 2021.
  5. Spangler, Todd (June 14, 2021). "'VR Without the Goggles': Illuminarium Set to Launch Its First Immersive Entertainment Location in Atlanta". Variety. Archived from the original on November 5, 2021. Retrieved November 5, 2021.
  6. Kelley, Colin (April 14, 2021). "New Worlds: Illuminarium will create 'cinematic immersion' on the BeltLine this summer". Reporter Newspapers & Atlanta Intown. Archived from the original on October 19, 2021. Retrieved November 5, 2021.
  7. Ho, Rodney. "Illuminarium, an 'immersive' entertainment experience, opening in Atlanta this summer". ajc. Archived from the original on November 5, 2021. Retrieved November 5, 2021.
  8. Speros, Will. "Illuminarium Experiences to Debut Immersive Bar in Atlanta". Hospitality Design. Archived from the original on October 19, 2021. Retrieved November 5, 2021.
  9. Rende, Sydney. "Illuminarium Announces its Virtual Nightlife Experience | What Now Atlanta". What Now Atlanta. Archived from the original on October 19, 2021. Retrieved November 5, 2021.
  10. Karel, Janna (May 13, 2021). "Illuminarium to bring safaris, spacewalks to Las Vegas". Las Vegas Review-Journal. Archived from the original on October 19, 2021. Retrieved November 5, 2021.
  11. Campos, Guy (January 13, 2021). "Panasonic signs huge immersive projection deal". AV Magazine. Archived from the original on April 19, 2021. Retrieved May 6, 2021.
  12. McGowan, Elliot (September 8, 2021). "Navy Pier's Crystal Gardens Space Is Being Turned Into An Enormous High-Tech 'Illuminarium' Exhibit". Secret Chicago. Archived from the original on October 19, 2021. Retrieved October 19, 2021.
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