Imtiaz (supermarket)

Imtiaz Super Market (ISM) (امتیاز سپر مارکیٹ), commonly known as Imtiaz, is a Pakistani supermarket operator that operates a chain of supermarkets across the country.[4] It is a key competitor of Metro Cash & Carry Pakistan and Carrefour Pakistan.[5]

Imtiaz Super Market CHAIN
TypePrivate
IndustryRetail
Founded1955 (1955)[1]
Karachi
FounderImtiaz Abbasi[2]
HeadquartersKarachi, Sindh, Pakistan
Number of locations
27
Area served
Pakistan
Products
  • Electronics
  • movies and music
  • home and furniture
  • home improvement
  • clothing
  • footwear
  • jewelry
  • toys
  • health and beauty
  • pet supplies
  • sporting goods and fitness
  • auto
  • photo finishing
  • craft supplies
  • party supplies
  • grocery
Number of employees
14,000+ (2023)[3]
Websitewww.imtiaz.com.pk

History

Imtiaz Super Market was founded in 1955 by Imtiaz Abbasi as a small superstore in Bahadurabad, Karachi. It has grown to become a leading supermarket chain in Pakistan. [6] The retailer expanded within Karachi in 2003, 2010, 2013, 2016, and 2018, branching out to various localities including Awami Markaz, Nazimabad, Defence, Gulshan-e-Iqbal, Sharafabad, and Malir.[6]

By 2016, it had also opened a hypermarket in Gulshan-e-Iqbal and ventured into Punjab with a supermarket in Gujranwala.[7] This expansion continued with new branches in Faisalabad (2017), Clifton (2019), and further outlets in Lahore (2020), Sialkot, Bahawalpur (2021), Vehari, Peshawar (2022)[6] and Quetta (2023).

Stores

The branches are located in Karachi, Lahore, Islamabad, Peshawar, Quetta, Faisalabad, Gujranwala, Bahawalpur, Sialkot, Gujrat, Sargodha and Vehari.


References
  1. "About Us". www.imtiazsupermarket.com.pk.
  2. Shaikh, Ayesha (15 May 2017). "From a kiryana to a superstore – the success story of Imtiaz Super Market".
  3. "Imtiaz - Mega, Super Market & Xpress".
  4. "Imtiaz Super Market's new store seeks to capture upscale markets - The Express Tribune". 3 March 2013.
  5. "Pakistani brands who found success against their global competitors". The Express Tribune. 2017-06-16. Retrieved 2019-02-24.
  6. "About Us".
  7. "Imtiaz Super Market expands to Punjab, opens first store in Gujranwala". Profit by Pakistan Today. September 24, 2016.


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