InMoment

InMoment is an American multinational software company headquartered in Salt Lake City, Utah. The company was originally founded as Mindshare Technologies by John Sperry, and Kurt Williams, and Richard D. Hanks in 2002. The current chair and chief executive officer (CEO) is John Lewis. The company provides businesses with insights on customers and employees from information such as comments, surveys, and review data and provides cloud-based software to collect and analyze data from voice, text, and video.

InMoment
IndustryCustomer experience Experience management
PredecessorMindshare Technologies
Founded2002
Founders
  • John Sperry
  • Kurt Williams
  • Richard D. Hanks
Headquarters
Salt Lake City, Utah
,
United States
Area served
Worldwide
Key people
John Lewis (Chairman and chief executive officer)
Brands
Websitehttps://inmoment.com/

History

Mindshare Technologies

John Sperry, and Kurt Williams, and Richard D. Hanks co-founded Mindshare Technologies with an initial investment of $40,000 in 2002.[1][2] The company provided customer insights and surveys for Quick-Serve Restaurant (QSR) Chains.[3] By 2011, the company had 85 employees and $18 million in annual revenue.[3] In 2013, the company acquired Empathica, a social customer experience and social media technology company, doubling the size of the company. After the acquisition, Mindshare Technologies was renamed InMoment.[4]

InMoment

In 2017, Andrew Joiner was appointed CEO.[5] Founding CEO John Sperry remained chief scientist and chairman of InMoment's board of directors. In 2018, the company acquired BrandXP, a customer experience consulting firm, expanding offices into New Zealand and Australia.[5]

In 2020, MaritzCX merged with InMoment, retaining the InMoment brand. The deal was backed by private equity firm Madison Dearborn Partners.[6][7] The company has won industry awards such as Forbes Best Employers for Women and Forbes Cloud 100.[8][9]

In 2021, the company acquired Wootric, an AI-powered platform to measure and boost customer satisfaction.[10] In the same year, InMoment acquired Lexalytics, a language processing and analytics company.[11] In 2022, InMoment acquired ReviewTrackers, a customer review and reputation management software company.[12][13] In the same year, InMoment's platform became WCAG 2.0 Compliant.[14]

Product

The InMoment Experience Improvement (XI) Platform is a cloud-based software that collects structured and unstructured data. The platform uses artificial intelligence and text analytic software to process data into insights for improving customer experience, product experience, and employee retention.[5][15] In 2023, InMoment announced it was integrating OpenAI's ChatGPT into the XI product.[16]

Corporate governance
board member Role
John Lewis CEO & Executive chairman of the board
Brandon Levitan board member
Greg Goff board member
Marc Fuller board member
Mark Leiter board member
Scott G. Pasquini board member
Tony Weisman board member
William E. Ritchie board member
Zaid F. Alsikafi board member

As of January 2023.[17]

See also

References
  1. Harvey, Tom (September 19, 2013). "Survey says: Mindshare buys firm from Canada". The Salt Lake Tribune. Retrieved 2023-03-21.
  2. "Daily Research News Online no. 17485 – Marriott Veteran to Chair Mindshare Technologies". www.mrweb.com. Retrieved 2023-02-24.
  3. Dishman, Lydia (October 3, 2011). "Mindshare Technologies CEO John Sperry Addresses Your Complaints". Fast Company.
  4. "After Successfully Rebranding Omniture and Vivint, Kristi Knight Hopes to Do the Same For InMoment". Silicon Slopes Newsroom. 2016-07-01. Retrieved 2023-02-24.
  5. "US software company InMoment acquires local consulting firm brandXP". Australian Financial Review. 2018-05-21. Retrieved 2023-02-24.
  6. "Madison Dearborn Partners Acquires InMoment | Mergr M&A Deal Summary". mergr.com. Retrieved 2023-02-24.
  7. "InMoment acquires MaritzCX, sets up Battle Royale in EFM industry | CustomerThink". customerthink.com. Retrieved 2023-02-24.
  8. Umoh, Ruth (2020-07-28). "Meet America's Best Employers For Women 2020". Forbes. Retrieved 2023-02-24.
  9. Cai, Kenrick (2020-09-16). "The Cloud 100 Rising Stars 2020: Cloud Computing's Next Wave, From Resilia To Roam Research". Forbes. Retrieved 2023-02-24.
  10. "InMoment Acquires Digital Feedback Solutions Provider Wootric". www.destinationcrm.com. Retrieved 2023-05-18.
  11. "InMoment completes acquisition of Lexalytics". Utah Business. 2021-09-09. Retrieved 2023-02-24.
  12. Bach, Natasha (2022-07-06). "InMoment acquires ReviewTrackers". www.prweek.com. Retrieved 2023-02-24.
  13. Radlovački, Sandra (2022-06-17). "InMoment Acquires ReviewTrackers". CX Today. Retrieved 2023-02-24.
  14. "InMoment Updates XI Platform". www.destinationcrm.com. June 28, 2022. Retrieved 2023-02-24.
  15. "Market Share: Customer Experience and Relationship Management, Worldwide, 2020". Gartner. 2021-04-29. Retrieved 2023-02-27.
  16. Simone, Stephanie (2023-04-04). "InMoment integrates ChatGPT capabilities in the XI Platform to solve real-world business challenges". www.kmworld.com.
  17. "We Are the Experience Improvement (XI) Revolution – InMoment". inmoment.com. 22 September 2020. Retrieved 2023-02-24.
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