Industrias AlEn

Industrias AlEn is a Mexican chemical products company with headquarters in Monterrey. Industrias AlEn manufactures household cleaning products under name brands such as Cloralen, Pinol, Pinalen, Flash, Ensueño, among others . Currently, the sales office for the US and Caribbean markets is located in Houston.

Clorox brought a trademark-infringement case against Industrias AlEn before the U.S. International Trade Commission in 2013, alleging that AlEn's Cloralex and Pinol products closely mimicked the Clorox and Pine-Sol brands.[1] AlEn subsequently counter-sued, alleging breach of contract of a 1995 "coexistence" agreement that allowed AlEn to sell its products in the U.S. on the condition of not using certain styles in its packaging that might infringe on Clorox's designs.[2]

References
  1. Rosen, Ellen. "Clorox Seeks to Block Imports of Copycat Pine-Sol From Mexico". bloomberg.com. Bloomberg. Retrieved 19 July 2015.
  2. "Clorox stung with breach of contract suit". worldipreview.com. WIPR. Retrieved 19 July 2015.


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