IndustryMasters

The browser-based IndustryMasters product is a range of business simulation games that allows students, business people and others to sharpen their entrepreneurial and strategic management skills by building their own company and competing in real-time against each other

Developer(s)Thomas Lehnert (+team)
Publisher(s)IndustryMasters Limited
Platform(s)Windows
ReleaseFebruary 1, 2009
Genre(s)Business simulation game
Mode(s)Single-player, Multiplayer

IndustryMasters is available in several editions, which are customized for usage either in corporate learning, in MBA programs, colleges or for training people without a business background. Participants can play individually or with a team to develop a strategy, undertake an entrepreneurial start-up and compete with each other in a real-time multi-player competition.

The IndustryPlayer Legacy: IndustryPlayer was the forerunner of the webserver-based version IndustryMasters - both business simulation games, -multiplayer on-line business strategy games based on a simulation of real world economy, originally developed by Tycoon Sistemas Limitada of Brazil. Tycoon Sistemas Ltda and Tycoon Systems Inc were eventually succeeded by IndustryMasters Limited.

IndustryPlayer participants took the role of an entrepreneur and competed with each other in real-time for market leadership and shareholder value. The game allowed university students, business professionals and others to attempt to engineer a successful corporate environment. Participants could log into the Web-based tool to play individually or in groups and get an evaluation of their performance.

The game included a real-time corporate accounting system, industry analysis tools, and scoring and debriefing features.

IndustryPlayer Classic, the download version for use with Windows, simulated aspects of entrepreneurship: from strategy, investment and finance to the interactions with competitors, workforce, consumers, banks and the environment (CSR, Carbon Footprint).


"Serious games can be powerful educational tools, allowing users to experiment, learn from their mistakes and safely experience risky or dangerous situations.... Examples of serious games include IndustryPlayer, a business simulation based on real-world data ..."[1]

IndustryMasters and Tycoon Systems Ltd have been selected for the past five years (2006–2010) to run "Mousetrap" a major IIMA Confluence Event[2][3][4] run at the Indian Institute of Management, Ahmedabad (IIMA).[5] The annual "Mousetrap" competition uses the IndustryMasters game to allow 1,800 students in 600 teams of 3 people compete for virtual market dominance.

Notes
  1. Hill, Jason. IN THE BLACK (The Magazine of the Certified Public Accountants of Australia), October 2008 "In the trenches: Game on - Video games get an image makeover to become a training tool for the corporate sector" https://www.cpaaustralia.com.au/cps/rde/xchg/SID-3F57FECB-6C8F9C41/cpa/hs.xsl/724_30432_ENA_HTML.htm Archived 2011-05-24 at the Wayback Machine Print Reference: October 2008, volume 78:09, p. 26-29
  2. IIMA Confluence Event 2006 / http://www.iima-confluence.com/2006/events/mousetrap.php Archived 2007-10-18 at the Wayback Machine
  3. IIMA Confluence 2007 / http://www.iima-confluence.com/2007/mousetrap.html Archived 2010-02-12 at the Wayback Machine
  4. IIMA Confluence 2008 / http://www.iima-confluence.com/mousetrap.php Archived 2008-12-04 at the Wayback Machine
  5. Indian Institute of Management, Ahmedabad / http://www.iimahd.ernet.in/ Archived 2013-03-02 at the Wayback Machine
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