HeroClix

As part of their promotional efforts WizKids holds a number of events throughout the year, focusing on month-spanning tournament events that play out like a comic book storyline called "Storyline Organized Play". Stores participate in tournaments and receive exclusive figures and promotional items to offer their players for each month's Storyline Organized Play tournament(s). The events can span up to six months and have an overall, across all stores leaderboard that tallies all officially participating stores.[15]

HeroClix normally releases their figure sets in series, often including maps that are specific to the theme of the series. All series are product specific. The series often include starter packs, boosters, limited editions and individual figures. HeroClix's longest and most prominent runs include characters from Marvel Comics and DC Comics, as well as Mirage Studios' Teenage Mutant Ninja Turtles.

HeroClix has also featured smaller runs of figures for various other franchises or series, including Assassin's Creed, BioShock, Dota 2, Gears of War, Halo, Iron Maiden, Lone Ranger, Mage Knight, Middle-earth, Pacific Rim, Star Trek, Street Fighter, and WWE. All figures are mutually compatible, except for the ships from Star Trek HeroClix, (the figures from the Away Team pack are compatible as normal). These compatible figures can be played in the same game under the "Golden Age" rules. None of these sets, nor any sets released under the Indy brand, can be played in Modern Age tournaments as the rules exclude anything not under the DC, Marvel or Street Fighter brands, as of the rule update of April 26, 2012. However the WWE miniatures released with their own ruleset and powers-and-abilities card. They can be played in their own universe games with modern age Heroclix rules, or even alongside Marvel or DC in "Multiverse games" where the rules are changed a bit to help buff the WWE superstars. [11]

At times, the HeroClix producers have introduced additional figures and maps to either coincide with an event or to further enhance an existing HeroClix series. These have been promoted under names such as "Action Pack", "Fast Forces", "Battle Packs" or "Starter Set". Most of these packs include a number of characters, as well as maps and cards related to the theme of the pack. The Infinity Challenge, Hypertime and Indy starter sets all contained random characters from the full set. The Premiere sets contained specific figures. Starting with the "Universe" series, Starter sets contained figures not found in regular booster packs.

Some of the HeroClix figures were only released in limited quantities, which meant that the number of figures produced was significantly less than the rest of the figure series, making the odds of finding a figure lower, or they are produced for a special event only and not for general retail. The limited numbers often result in the figures gaining a higher value in the resale market. These limited number figures can be referred to as "Chases" if they can be found through general purchase or simply "LE" for limited edition if they are event specific.

To help "brick-and-mortar" stores compete against internet retail stores HeroClix used a "Buy it By the Brick" promotion for a number of their series. A ClixBrick consisted of 12 shrink-wrapped boosters that included a special coupon for consumers who purchased HeroClix at their local retailer. Consumers who sent in 12 UPC codes, the coupon, and the receipt from that one-time retail purchase received a special free figure, only obtainable through the ClixBrick offer, as well another coupon that allowed the customer to purchase the Collector's Set associated with each release at a 25% discount. The ClixBrick promotion was discontinued but WizKids do offer special "store exclusive" offers that retailers can use as game prizes for purchase incentives.

Large figures

HeroClix produced a limited number of large based figures, normally four times the size of a regular figure, but even larger bases exist. These figures are produced in a limited number and at a higher price and at times only sold at gaming or comic book conventions

Team bases

In 2013 HeroClix introduced the concept of a "Team Base", a larger base where figures can be slotted into for team play. These will be available as part of the "Teen Titans" line and feature a base for the Teen Titans (Robin, Wonder Girl, Cyborg, Raven, Starfire, Changeling and Kid Flash) and "Teen Titans: Villains for Hire" (Deathstroke, Cheshire, Cinder, Tattooed Man and Osiris).[16][17] Each base comes with some of the figures while the rest will have to be purchased separately. HeroClix has published modified rules for the use of the team bases.[16]

The HorrorClix game, also produced by WizKids, was designed in a similar way to the HeroClix game and figures, however it only had limited compatibility with the HeroClix figures and organized play. The figures and rules were compatible with both Clix systems but HorrorClix figures are not tournament-legal for HeroClix tournaments.

Four chase figures, classified as "Ultra-rare" were available in 1 out of every 100 Marvel HeroClix "Supernova" series booster boxes: These included the Marvel Zombies figures Colonel America, Wolverine, Spider-Man, and Hulk. These were the first dual-branded figures as they appeared in a HeroClix set yet also came packed with HorrorClix monster cards, making them fully compatible with either Clix system. Although further Zombies appeared in the 2007 set Mutations and Monsters, the original four figures were not reprinted and the subsequent Zombie HeroClix were not part of the HorrorClix games.

The B.P.R.D. and Hellboy has seven figures, which could be used in both HeroClix and HorrorClix game play. The figures included Hellboy, Abe Sapien, Liz Sherman, Hellbaby, Johann Kraus, Roger the Homunculus, and Captain Ben Daimio.

In 2012 NECA began producing a separate line of HeroClix based on the Star Trek franchise, which instead of having figures based on people the figures were all space ships as seen on the various television series and movies. These figures have their own unique maps, rules, objects and cards and cannot be played with any other set of HeroClix figures. The original Star Trek HeroClix was released in February 2012 under the name "Star Trek Heroclix: Tactics" and include space ships representing the United Federation of Planets as well as the Klingon Empire. The maps were space based and the rulebook modified to play with the new theme. NECA later released a set called "Star Trek Heroclix: Away Team", which contained the crew members from the J. J. Abrams rebooted Star Trek movie in theaters at the time. In January 2013 NECA released "Star Trek Heroclix: Tactics II" adding more space ships to the game including Vulcan, Romulan, Ferengi, Breen, Cardassian, Jem'Hadar, and other Dominion Forces spaceships. The set also included additional Federation and Klingon spaceship figures.

In 2013 NECA began producing a separate line of HeroClix based on the Yu-Gi-Oh! franchise. Inspired by the Yu-Gi-Oh! Trading Card Game, figures from this set feature a new game mechanic called trap/spell. Figures with the trap/spell mechanic have a trap and spell click on their dials that have distinct effects, and the chosen click is hidden from an opponent by turning the base face-down using SwitchClix technology. In 2014 the Yu-Gi-Oh! Heroclix: Battle of the Millennium Organized Play event was announced to span over 6 months with participation prizes and a grand prize, using a similar format as the Marvel and DC Organized Play events.