Inez and Vinoodh

Inez and Vinoodh met at the Fashion Academy Vogue in their hometown, Amsterdam, where they both initially studied fashion design—Vinoodh from 1981 to 1985 and Inez from 1983 to 1985. Inez took a master's degree in photography at the Gerrit Rietveld Academie (1985–1990) and Vinoodh founded the Lawina clothing line with his classmate Rick Bovendeert. A commission for Inez to photograph the 1986 Lawina collection led to Vinoodh beginning to work with her, first as a stylist and eventually in 1995 as co-author of the images they produce together. The Lawina label closed in 1990 when Inez graduated and the pair began practicing as artists.[5]

The duo have shot campaigns for Chanel, Calvin Klein, Louis Vuitton[6] and Miu Miu, as well as Louis Vuitton under creative director Virgil Abloh.[7] Not only were they shooting campaigns for these large companies but they expanded their work by working and directing for artists. In 2015, they shot the single cover for "Only One", a collaboration between Kanye West and Paul McCartney, along with directing the video for "FourFiveSeconds", a song by Rihanna, featuring West and McCartney.[8]

Since 1999 they work regularly with Icelandic polymath Björk working on several music videos and high profile magazine editorials. In February 2019, they released a jewelry collaboration with Mene, a brand co-founded by Pablo Picasso's granddaughter, Diana Widmaier Picasso.[9] They also released a line of jewelry[10] with New York brand Ten Thousand Things.[11]

Inez and Vinoodh returned to New York permanently in 1994. Their list of editorial contributions includes fashion titles Vogue, Paris Vogue, Vogue Italia, W, Visionaire, Vanity Fair, Harper's Bazaar, L'Uomo Vogue, Vogue Hommes International, Vogue Nippon and Vogue China as well as style magazines Purple Fashion, Interview, V, V Man, Self Service, Another, Pop, i-D, Fantastic Man, and The Gentlewoman.[12]

The duo have shot supermodel Kate Moss while dancing to Michael Jackson's Billie Jean on film;[13] they also directed Lady Gaga's 2013 music video for "Applause".[14] They shot the single cover for "Applause" and shot single covers for other songs from Gaga's album Artpop.[15] They were featured in her ArtRave and shot An Artpop Film.[16]

In 2010, Pretty Much Everything: Photographs 1985–2010, a retrospective exhibition of 300 works from 25 years' work was staged at FOAM Fotografiemuseum in Amsterdam.[17] The show began its international tour in summer 2011 at the Bienal Pavilion in São Paulo, Brazil.

In 2011, Inez and Vinoodh's monograph, Pretty Much Everything was released. Designed in collaboration with M/M (Paris), it was published by Taschen in 2 volumes, each containing 333 pages and a pocket book size reader featuring essays and fiction by Michael Bracewell, Antony Hegarty, Penny Martin, Glenn O'Brien, Bruce Sterling and Olivier Zahm, and with lyrics by Björk and Lady Gaga.[18]