Innovation Crush

Denson currently serves as the Director of Ignition Factory, leading innovation at Omnicom Group, one of the world's largest media agencies.[2] While leading innovation and marketing efforts for brands and corporations, Denson was approached by Sideshow Network, a division of Levity Entertainment Group to create a podcast series for marketers. After a few development meetings, Innovation Crush was launched. Focusing on cutting-edge creativity in business, technology and culture, Denson began "Innovation Crush" by interviewing the type of industry leading professionals and entrepreneurs he was working with already.[3] His personal motto is, “Change the way you look at things, and the things you look at will begin to change.”[4] Speaking on "Innovation" overall, Denson explained to Forbes, "The more limited you are, the more creative you have to be. Time constraints eliminate second guesses. Constraint is a unifier.”[5]

In December 2016, Pat O’Brien of Business Rockstars profiled Denson his series, where Denson explained, “whether you're a mom trying to figure out a new way to motivate your kids, or the CEO of GE, there's always a new plateau to reach."[6]

On episode #78 Denson interviewed Lee David Zlotoff, creator of the series MacGyver about innovation both in terms of how he as a writer has utilized his subconscious mind to solve problems. The character, MacGyver, was popular around the world because he was able to solve problems with his brain instead of a gun. Lee David Zlotoff explains his view of innovation and what his process is like as a writer.[7]

The podcast has put together partnerships with outlets such as Inc. Magazine,[8] SXSW,[9] Delta Airlines, Dell[10] and AT&T.[11] In 2016 Denson was profiled by Blavity,[12] Business Rockstars,[6] Breakout,[13] The People Series[14] and in October 2016 he was named by Adweek as one of the "12 Most Successful Media Agency Execs in Southern California."[15]

• Official website