InsideView

InsideView is a software as a service (SaaS) company that gathers insights and relationships to provide analytics on marketing to customers. Founded in 2005, InsideView is mainly used by marketing, sales, and operations teams in identifying and gathering information on customers and prospects.[2] In April 2021, the company was acquired by Demandbase, Inc.[3]

InsideView, Inc.
TypePrivate
IndustrySoftware as a service
Founded2005
Headquarters
San Francisco, California
Key people
CEO Umberto Milletti
ProductsB2B Data and Intelligence
Revenue$30.5 million
Number of employees
275 [1]
ParentDemandbase
Websitehttp://www.insideview.com

History

InsideView was founded in 2005 by Umberto Milletti, a former executive and co-founder at DigitalThink, an early web-based corporate training company. In November 2007, the company acquired competitor TrueAdvantage.[4] After the acquisition, InsideView moved all TrueAdvantage customers over to its platform.[5]

InsideView's core product is a business-to-business (B2B) data and intelligence platform. It facilitates marketing, sales, and operations specialists target key accounts. InsideView products are available as stand-alone web applications as well as integrated with CRM systems like Microsoft Dynamics 365, NetSuite, Oracle CRM, Salesforce.com, SAP CEC CRM (C4C), SugarCRM and Marketing Automation systems including Marketo.[6]

On October 21, 2013, InsideView announced that it had entered into a strategic OEM agreement with Microsoft whereby InsideView was integrated into Microsoft Dynamics CRM Online. Through the agreement, InsideView was available to all users of Microsoft Dynamics CRM Online, and was known as Insights, powered by InsideView. That agreement ended in 2020 and Microsoft Dynamics customers now buy InsideView Insights directly from InsideView.

The company has been named to the CRM Watchlist in 2017.[7]

In May, 2021, InsideView became part of Demandbase, Inc.

Competition

InsideView's competitors include services such as Dun & Bradstreet/Avention and ZoomInfo.[8]

References
  1. "InsideView profile", Craft, retrieved 25 April 2019
  2. Wortham, Jenna (January 15, 2009), "InsideView, Web Crawler for Business, Raises $6.5 Million", The New York Times, retrieved 2011-01-21
  3. Demandbase Signs Definitive Agreement to Acquire InsideView
  4. "InsideView acquires TrueAdvantage, to boost online market intelligence", VentureBeat, retrieved 2011-01-21
  5. Mitra, Sramana (February 29, 2008), "The Coming Death Of Indian Outsourcing", Forbes, retrieved 2011-01-21
  6. Rao, Leena (2011-03-24). "InsideView Raises $12M To Give Businesses Social Sales Intelligence". TechCrunch. Retrieved 2023-05-03.
  7. Greenberg, Paul. "And the winners of the 2017 CRM Watchlist are... | ZDNet". ZDNet. Retrieved 2017-04-17.
  8. G2 Crowd. InsideView Alternatives and Competitors Page accessed June 21, 2019

Further reading
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