Instart

Instart was an American multinational computer technology corporation, headquartered in Palo Alto, California.[2] The company specialized primarily in improving online content delivery speeds.[3][4] The company also offered software designed to increase online advertising by accelerating the rate at which ads loaded and preventing blockers or filters from blocking ads.[5][6][7]

Instart
Founded2010[1]
Dissolved2020
Successor(s)Akamai
HeadquartersPalo Alto, California, U.S.
Key people
  • Sumit Dhawan, CEO
  • Jony Hartono, CFO
  • Hariharan Kolam, CTO
  • Natalie Lambert, CMO
  • Thirumalesh Reddy, SVP
  • Mitch Parker, CCO
IndustryInternet
URLwww.instart.com

The company was headquartered in Palo Alto, California, with offices in New York, London, Bangalore and Sydney.[8] As of September 2017, the company claimed that it processed 60 billion transactions per day.[9]

On February 27, 2020, Akamai announced that it had acquired Instart's customers and select intellectual property.[10][11][12]

History

The company was founded in an attempt to improve the speed of downloading and updating video games.[13]

In the fall of 2014, the company started a US$100 million contract buyout program for Akamai customers.[14][15][16]

In February 2016, Instart acquired Kwicr, a mobile app accelerator.[17]

In June 2018, the company shortened its name to Instart from Instart Logic. Instart was a shortened form of "Instant Start".

Notable clients included Neiman Marcus,[18] Cafe Media, Edmunds, Bonnier, Ziff Davis, CBS, Tronc, TUI Group, Telstra and Kate Spade.[19][20]

Financing

Instart had received $140 million in 6 rounds of funding from 10 investors:

  • Series A: In February 2012 Instart Logic received $9 million as first round of funding
  • Series B: In April 2013 Instart Logic received $17 million
  • Series C: In May 2014 Instart Logic received $26 million
  • Series C2: In May 2015, Instart Logic closed a $13 million[21] expansion funding led by new investors Four Rivers Group and Hermes Growth Partners, in addition to existing investors including Andreessen Horowitz, Kleiner Perkins Caufield & Byers and Tenaya Capital
  • Series D: In January 2016 Instart Logic received $45 million[22][23] funding from Geodesic Capital, Telstra Ventures,[24][25] Stanford-StartX Fund, Harris Barton Asset Management and participation from existing investors
  • Series E: In November 2017 Instart Logic closed $30 million of equity funding led by ST Telemedia with all other prior investors participating[2]

Products

Instart products included:

  • Instart Digital Experience Cloud
  • Cloud and Web Application Performance Optimization
  • Mobile Application Performance Optimization
  • Image Optimization
  • Tag Analytics and Control
  • Advertising Acceleration and Viewability Optimization
  • Digital Advertising and Marketing Recovery
  • Web Application Firewall
  • DDOS Attack Protection
  • Bot Management and Security
  • Instart Content Delivery Network
  • Nanovisor

Reception

The company was named to the visionary category of the Web Application Firewall magic quadrant by Gartner Group in September 2017.[9]

Instart was ranked by Business Insider as No. 1 among the 17 best startups to work for in America.[26]

References
  1. Kia Kokalitcheva (2014-05-13). "Mobile web apps are slow. Instart Logic now has $26M to try and change that". VentureBeat. Retrieved 2015-03-29.
  2. "'Digital experience' company Instart Logic raises $30M for global expansion – TechCrunch". techcrunch.com. 2 November 2017. Retrieved 2018-06-15.
  3. "Performance bytes: how TUI Group improved website performance". Information Age. 2017-08-30. Retrieved 2018-06-15.
  4. "Content delivery innovation improves user experience for e-tailer". ComputerWeekly.com. Retrieved 2018-06-15.
  5. pratheep (2016-12-07). "Advertising & Marketing Recovery". Instart Logic. Archived from the original on 2018-06-15. Retrieved 2018-06-14.
  6. Jarvis, Dawna (2017-11-03). "Teen Vogue Is Latest to Suffer the Wrath of Declining Advertising Revenue". Huffington Post. Retrieved 2018-06-15.
  7. "Instart Logic Advertising Recovery". www.instartlogic.com. Instart Logic. Archived from the original on 4 July 2017. Retrieved 2 November 2017.
  8. "Contact us". Instart Logic. Archived from the original on 2015-03-28. Retrieved 2015-03-29.
  9. "Instart Logic Press Release". www.instartlogic.com. Instart Logic. Archived from the original on 30 October 2017. Retrieved 2 November 2017.
  10. "Akamai Technologies Acquires Customers and Select Intellectual Property from Instart". Akamai. 2020-02-27. Retrieved 2020-10-20.
  11. Ernie (2020-02-20). "The Tragic Conclusion of CDN Startup Instart". Bizety. Retrieved 2020-10-20.
  12. "Client-intelligent website security solutions - Instart". Instart. 2020-03-03. Archived from the original on 2020-03-03. Instart is in the process of transitioning our technology and customers to Akamai
  13. Ashlee Vance (2013-08-22). "Instart Logic Wants a Smoking-Fast Internet". Bloomberg News. Retrieved 2015-03-29.
  14. "Instart Logic: Continues Momentum with Software-Defined Application Delivery Approach- - SI Team - SiliconIndia Magazine". Retrieved 2015-03-29.
  15. "100 Million Reasons to Switch from Akamai to Instart Logic". Archived from the original on 2015-04-02. Retrieved 2015-03-29.
  16. Ernie Regalado (2014-09-16). "Instart Logic Offers To Buy Out Akamai's Contracts". Retrieved 2015-03-29.
  17. O'Neil, Sean (February 18, 2016). "Instart Logic acquires Kwicr, the mobile app accelerator". Phocuswire.
  18. Bloomberg, Jason. "Neiman Marcus: Maintaining The Personal Touch In A Digital World". Forbes. Retrieved 2018-06-15.
  19. "Washington Post Case Study". Instart Logic. Archived from the original on 2015-03-29. Retrieved 2015-03-29.
  20. "Company Overview". Instart Logic. Archived from the original on 2015-03-26. Retrieved 2015-03-29.
  21. "Instart Logic Picks Up $43M Funding To Speed Up The Web". Forbes. May 13, 2015. Archived from the original on May 25, 2015.
  22. "Instart Logic builds on 2015 momentum with $45 Million in Funding". Archived from the original on 2016-02-05. Retrieved 2016-01-27.
  23. "Instart Logic Raises $45M Series D Round For Its Application Delivery Platform". 20 January 2016. Retrieved 2016-01-27.
  24. "Telstra has bought into US app delivery service Instart Logic". Archived from the original on 2016-01-23. Retrieved 2016-01-27.
  25. "Telstra invests in US application delivery services provider". ZDNet. Retrieved 2016-01-21.
  26. "The 17 best startups to work for in America". Archived from the original on August 23, 2015. Retrieved 2015-08-21.
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