Insureon

Insureon is an independent marketplace for online delivery of small business insurance. Headquartered in Chicago, Insureon is the largest digital agency for small and medium-sized businesses,[1][2] offering policies from the nation’s top carriers, including Acuity, Chubb, The Hartford, Hiscox, Liberty Mutual, and Travelers.[3]

Insureon
IndustrySmall Business Insurance
Founded2011 (2011)
HeadquartersChicago
Area served
United States
Key people
Dan Kazan
(CEO)
Jeff Kroeger
(President)
ProductsE&O Insurance, Cyber insurance, Business Owners Insurance, Workers’ Compensation Insurance, General Liability Insurance
Number of employees
101 - 200
ParentHUB International Limited

Insureon’s digital platform allows small-business owners to compare insurance quotes and buy coverage online.[3] The company is licensed in 50 states,[4] and specializes in numerous industries, from IT professionals to restaurants, with more than 1 million policies written. Employees operate in a “virtual first” environment, working remotely from locations across the United States.[5]

Insureon is a division of Specialty Program Group and Hub International Ltd., ranked 5th among the world's largest insurance brokers with more than 15,000 employees in over 530 offices across North America, offering risk management, insurance, employee benefits, retirement, and wealth management products and services.[6]

History

Insureon’s journey began in 1997, when the company TechInsurance Group was founded as a way to give small technology firms a way to buy insurance online.[7] The company launched Insureon in 2011 as an Insurtech distributor and a fully online brokerage, offering small business insurance in more than 900 industries through its website.

In 2014, Insureon acquired Insurance Noodle, a wholesale insurance broker owned by Willis Group Holdings.[8]

In March 2022, Insureon announced a two-way acquisition with the insurance brokerage Hub International and Bold Penguin, an integrated digital solution platform.[9] As part of the deal, Chicago-based Hub acquired Insureon’s digital agency and brand. Bold Penguin, based in Columbus, Ohio, purchased Insureon’s technology platform. The transaction included Hub licensing Insureon’s technology platform from Bold Penguin.

Insureon’s parent company, Hub International, was No. 2 on the Insurance Journal’s list of Top 100 Independent Property/Casualty Agencies in 2022.[10] Insureon also received several accolades in 2021 and President Jeff Kroeger has made it to Insurance Business America’s Hot 100 list.[11] The company also received Insurance Business America’s 5-Star Insurance Technology Provider Award.[12]

Leadership

In 2019, Dan Kazan joined the company as CEO, having previously been CEO and member of the board of directors of Rewards Network and Tribune Media Services (now known as Gracenote, a Nielsen company).[13]

Insureon President Jeff Kroeger previously served as Insureon’s CCO (Chief Commercial Officer). Kroeger has also held leadership positions at other top insurance carriers, such as The Hartford and CNA.[14]

References
  1. "Hub International and Bold Penguin to Acquire Leading Digital Small Commercial Insurance Firm Insureon". PR newswire. March 1, 2022. Retrieved November 29, 2022.
  2. "2021 Top 100 Property/Casualty Agencies". Insurance Journal. Retrieved November 29, 2022.
  3. "insureon.com". Insureon. Retrieved Nov 29, 2022.
  4. Carpenter, John. "Insureon, Beefing Up Its Tech, Aims To Disrupt Small Biz Insurance From The Inside Out". Forbes. Retrieved 2020-03-16.
  5. "Insureon Careers". Insureon. Retrieved November 29, 2022.
  6. "About Us". Hub International. Retrieved November 29, 2022.
  7. "Built In Chicago - Insureon". Built In Chicago. Retrieved November 29, 2022.
  8. "Insureon to Acquire Insurance Noodle Wholesale Site from Willis". Insurance Journal. January 7, 2014. Retrieved 2020-03-16.
  9. "Hub, Bold Penguin to Acquire Small-Business Digital Agency Insureon". Insurance Journal. March 1, 2022. Retrieved 2022-03-11.
  10. "2022 Top 100 Property/Casualty Agencies". Insurance Journal. Retrieved November 29, 2022.
  11. "Hot 100". Insurance Business America. Retrieved November 29, 2022.
  12. "5-Star Insurance Technology Providers". Insurance Business America. Retrieved November 29, 2022.
  13. "Insureon Welcomes Dan Kazan as New Chief Executive Officer". PR Web. April 4, 2019. Retrieved November 29, 2022.
  14. "Insureon Welcomes Insurance Industry Veteran to Lead Strategy and Business Development". PR Web. January 10, 2019. Retrieved November 29, 2022.
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