North American International Toy Fair

The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at toy showrooms around the city. The event is open to the toy trade only – toy industry professionals, retailers, and press representatives. It is produced by The Toy Association.[1] Toy Fair New York's promoters describe it as the largest toy trade show in the Western hemisphere.

"Toy Fair" redirects here. For the Nuremberg Toy Fair, see Nuremberg International Toy Fair.

North American International Toy Fair
Toy Fair logo used in 2006
StatusActive
GenreToys
VenueJacob K. Javits Convention Center
Location(s)New York City, New York
CountryUnited States
InauguratedFebruary 1903
Attendance30,000 in 2013
Organized byThe Toy Association
Websitetoyfairny.com

History

Toy Fair began in February 1903. The first event featured less than ten toy companies with Lionel trains among the featured products.[2] As the event expanded, more space was needed which led to toy companies occupying 200 Fifth Avenue, a former hotel site, in 1910. By 1925, it was renamed the International Toy Center.[3]

The 117th annual Toy Fair, held February 22–25, 2020 at the Jacob K. Javits Convention Center, attracted tens of thousands of play innovators (manufacturers, distributors, importers, sales agents, inventors, entrepreneurs, licensors, retail buyers) to preview toys and games across 445,817 net square feet of exhibit space. Nearly 1,000 members of the press attended to report on the top toy trends. Overall, approximately 100 countries were represented at the show.[4]

The 2021 Toy Fair was cancelled to the COVID-19 pandemic. While the show planned to return in 2022, the event was cancelled due to COVID-19 for a second year in a row in January 2022, after multiple major exhibitors announced that they would not participate due to concerns over the Omicron variant. The Toy Association CEO Steve Pasierb stated that they were obligated to "make the best decision in everyone's interest no matter how heartbreaking for so many and potentially damaging some business’ future prospects."[5]

Venues
200 Fifth Avenue

The Javits Center exhibits feature demonstrations and displays in a mostly open trade show setting. Historically, toy district showrooms near the Flatiron building also allowed buyers to consult with sales representatives from the major toy manufacturers in a quieter setting. Each building (they were interconnected by upper story walkways) contained relatively small showrooms from many manufacturers. Products featured included current lines as well as samples of products not yet introduced, or products under development. Many manufacturers staged receptions or events prior to the fair itself for invited buyers, media representatives, or dignitaries.

Attendance
Trolls (toy) decorated bus

Registration is open to the trade only. Admission for buyers is free, but proof of participation in the toy industry is required. Admission for toy manufacturer employees and media is not free, and credentials are required. Attendees must be aged 18 years or older.

References
  1. Toy Industry Association Archived February 9, 2006, at the Wayback Machine main site
  2. Moore, Angela It's Not All Child's Play at Toy Fair Los Angeles Times (February 10, 2003). Retrieved September 8, 2014.
  3. Sanderson, Peter TOY FAIR 2004 DAY ONE: BATMAN, HARRY POTTER & JUSTICE LEAGUE IGN (February 14, 2004). Retrieved September 8, 2014.
  4. Association, The Toy. "Sold-Out Toy Fair NY Showcases Toy Industry's Outstanding Creativity & Innovation". www.prnewswire.com. Retrieved September 3, 2021.
  5. Hayes, Dade (January 12, 2022). "Toy Fair Canceled In NYC For Second Straight Year Due To Covid Concerns". Deadline. Retrieved January 12, 2022.
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