Intimissimi

Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.

Intimissimi S.p.A.
TypePublic
Founded1996 (1996)
Headquarters
Dossobuono di Villafranca di Verona, Veneto
,
Italy
ProductsClothing
ParentCalzedonia S.p.A.
Websitewww.intimissimi.com
Intimissimi, Calle Dato, Vitoria, Spain, 2020
Intimissimi, Calle Dato, Vitoria, Spain, 2020

Intimissimi clothing was sold through Victoria's Secret's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores.[1]

In 2015 the model Shlomit Malka became the face of Intimissimi.[2] She led the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson.[3]

In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni.[4] Intimissimi was one brand she used as a "symbolic vocabulary".[5] In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue.[6][7]

For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk, and actress Dakota Johnson.[8]

In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window.[9]

See also

References
  1. Dan Eaton (2008-12-27). "Newsmaker: Wexner's moves tip Limited's scales to personal care, lingerie". Business First of Columbus. Retrieved 2009-04-10.
  2. "Shlomit Malka - Israeli Model". Fashion Gone Rogue. Retrieved 2017-09-27.
  3. "Now You Can Buy Lingerie Like '50 Shades' Star Dakota Johnson". The Hollywood Reporter. Retrieved 2017-09-27.
  4. Golizia, Dario (2022). The Fashion Business: Theory and Practice in Strategic Fashion Management. Abingdon, Oxford: Routledge. p. 194. ISBN 978-0-367-49053-9.
  5. V¡ctor, Hern ndez-Santaolalla; M¢nica, Barrientos-Bueno (2020). Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. IGI Global. pp. 137–138. ISBN 978-1-7998-3120-4.
  6. "Intimissimi inaugura sulla Fifth Avenue | Amica". Amica. Retrieved 2017-11-02.
  7. "Intimissimi conquista New York - VanityFair.it". VanityFair.it (in Italian). 2017-10-23. Retrieved 2017-11-02.
  8. "Ana Ivanović - Intimissimi". Intimissimi Shop. Archived from the original on 1 December 2017. Retrieved 4 April 2018.
  9. IT, FashionNetwork com. "Intimissimi lancia il servizio 'Scaffale Infinito'". FashionNetwork.com (in Italian). Retrieved 2020-06-24.
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