Involver, Inc.

Involver, Inc. was a provider of social media management software, offering software-as-a-service (SaaS) tools to help businesses manage their marketing efforts on social media sites such as Facebook and Twitter. It was acquired by Oracle on July 10, 2012.[1]

Founded in San Francisco in 2007 by Rahim Fazal and Noah Horton, the company was originally known as RapOuts, Inc. and changed its name to Involver Inc. in August, 2008.[2] The company offers software and services to publish, manage, moderate and measure customer relations across the social web.

In 2008, Involver powered advertising campaigns on Facebook for several customers[3][4][5] and its founders were named to Inc. Magazine's top 30 entrepreneurs under 30 list.[6]

Involver was the technology platform that powered the first sponsorship of a Facebook Page[7] and the first studio album from a recording artist that was released through a social network.[8]

Involver was recommended by Facebook as one of 14 original "Preferred Developer Consultants."[9] Facebook partnered with Involver to build applications for large events like Election Day,[10] The World Cup,[11] and the Super Bowl.[12]

Involver raised venture capital money from Bessemer Venture Partners, Western Technology Investment, and Cervin Ventures.[13]

Involver's main competitors in this space were Buddy Media (acquired by Salesforce.com[14]), Vitrue (also acquired by Oracle Corporation[15]), and Wildfire (acquired by Google[16]).