Ion Storm

Ion Storm was founded by John Romero, Tom Hall, Todd Porter and Jerry O'Flaherty on November 15, 1996, with its headquarters in Dallas, Texas.[1][2] Hall came up with the name, the "Storm" part coming from Porter's first project for the company.[3] The company had signed a licensing deal with Eidos Interactive for six games, and the founders planned to scoop up titles from other companies that were close to completion, finish them, and push them out quickly to bring in initial revenue.

In a fashion similar to other dot com busts, the company spent lavishly on office decor and facilities for employees.[4] The corporate headquarters of Ion Storm were located in Suite 5400,[5] 22,000-square-foot (2,000 m²) of space in a penthouse suite on the 54th floor, the top floor, of the Chase Tower in Downtown Dallas. Ion Storm spent $2 million on the facility.[6] Lisa Chadderdon of Fast Company said that the penthouse location was "unusual".[7] For the first ten years after the construction of the JPMorgan Chase Tower, the penthouse location had been unleased.[7]

Russ Berger Design Group, a firm most known for its work in designing recording studios, was responsible for the interior design of the headquarters. This included a ten-foot-wide company logo set into the terrazzo floor of the lobby and matching green elevator doors.[4] The headquarters included a "crash room", a dormitory facility with two beds, three couches, a VCR, a wide-screen television, and two telephone booths. It also housed a gaming room with a ping-pong table and four arcade machines, a changing area, and a shower room. The headquarters included these facilities because many employees in the video game industry work long hours at a time.[7] The sun shone through the office's glass rooftop directly into the monitors of the employees, forcing them to cover their cubicles with black fabric.[8]

The company's first attempt was Todd Porter's real-time strategy Dominion: Storm Over Gift 3. Dominion was already partially completed by Todd Porter's previous employer, 7th Level, and was expected to take $50,000 and three months to complete. Instead, development continued for over a year costing hundreds of thousands. When it was finally released in 1998 it received poor ratings and equally poor sales.[9]

John Romero, Warren Spector and Mike Wilson at E3 2000

John Romero's Daikatana was meant to be finished within seven months of the founding of Ion Storm and was to use the Quake engine. From very early on in the game's development, Daikatana was advertised as the brainchild of John Romero, a man famous for his work at id Software in the development of Wolfenstein 3D, Doom and Quake. Time magazine gave Romero and Daikatana glowing coverage, saying "Everything that game designer John Romero touches turns to gore and gold."[10] During that time, in April 1999, publisher Eidos Interactive acquired a 51% stake in the company, in exchange for advances to the developers.[11][12] An early advertisement for Daikatana, created by marketer Mike Wilson and approved by Romero, was a red poster with large black lettering proclaiming "John Romero's about to make you his bitch", a reference to Romero's infamous trash talk during gaming. Nothing else was featured on this poster but a small tag-line reading "Suck It Down", an Ion Storm logo and an Eidos logo.[13] However, already behind schedule, the decision was made to port the entire game to the Quake II engine, six months into development. Daikatana was ultimately released three years late in Spring 2000, after its promised launch date of Christmas 1997. The game was released to middling critical reviews, and an aggressive advertising campaign in 1997 touting Romero's name as the reason to buy the game backfired as fans grew angry over delays.[8]

After the game's release, co-founders Romero and Hall along with level designer (and Romero's girlfriend at the time) Stevie Case left the company in 2001 to form Monkeystone Games, a game company that produced mobile games.

Deus Ex and Ion Storm director Warren Spector

In late 1997, Warren Spector was asked to found the Austin branch of Ion Storm. By keeping well clear of the troubles at the Dallas office, Ion Storm's Austin branch was more successful. Deus Ex, a first-person stealth shooter drawing from a melange of conspiracy theories, released to critical and commercial success in June 2000. With the demise of Looking Glass Studios, Eidos Interactive secured the rights to the Thief franchise and together with Spector tried to relocate as many of the Looking Glass team to Austin as was possible.

Like Daikatana, Tom Hall's role-playing game Anachronox was moved over to the Quake II engine. These changes brought costly delays to an already beleaguered product line. Although Anachronox received critical acclaim for its vast storyline and characters,[14] it, too, was commercially unsuccessful on its release in June 2001.[8]

Romero and Hall left the company after producing Anachronox in July 2001. On July 17, 2001, four and a half years after the company's creation, Eidos Interactive closed the Dallas office.[15][16] The Austin office remained open to produce Deus Ex: Invisible War and Thief: Deadly Shadows until Spector's departure to "pursue personal interests outside the company" in 2004. A number of other senior staff also left at about the same time. After finishing their 6 game contract, on February 9, 2005, Eidos announced that the Austin office would also close, meaning the end of Ion Storm as a company.[17]