iQIYI

iQIYI (Chinese: 爱奇艺, eye-CHEE-yee), formerly Qiyi (奇艺),[2] is a Chinese subscription video on-demand over-the-top streaming service owned by Baidu. Headquartered in Beijing, iQIYI primarily produces and distributes films and television series.

iQIYI
Logo used since 2022
Screenshot
Screenshot of iQiyi home page
Type of site
OTT streaming platform
Available in
List
Traded asNasdaq: IQ (ADS)
FoundedJanuary 6, 2010 (2010-01-06)
Headquarters
Beijing
,
China
Country of originChina
Area servedWorldwide[lower-alpha 1]
Founder(s)Gong Yu
Key peopleHe Junjie
(Chairman)
Gong Yu
(founder & CEO)
Industry
Products
Services
  • Film production
  • Film distribution
  • Television production
  • Television distribution
ParentBaidu
URLwww.iqiyi.com
Users101.4 million paid subscribers[1]
LaunchedApril 22, 2010 (2010-04-22)
Current statusActive
IQIYI
Traditional Chinese愛奇藝
Simplified Chinese爱奇艺
Literal meaninglove wonderful art

iQIYI is currently one of the largest online video sites in the world, with nearly 6 billion hours spent on its service each month and over 500 million monthly active users.[3][4][5][6] On March 29, 2018, the company issued its initial public offering in the United States and raised $2.25 billion.[7] iQIYI has not been available in Taiwan since October 15, 2020 due to a ban on partnerships with mainland Chinese video streaming companies after iQIYI was found to be used by China's Taiwan Affairs Office for conducting united front activities on the island.[8][9][10]

History

iQIYI was founded on January 6, 2010, by Baidu, the company behind China's largest online search engine, with support from Providence Equity Partners.[11] It changed its name to iQIYI in November 2011.[2] On November 2, 2012, Baidu bought Providence's stake and took 100% ownership of the site.[12] On May 7, 2013, Baidu purchased the online video business of PPStream Inc. for $370 million, which became a subsidiary of iQIYI much later. On July, 17 2014, the site launched its film production division, iQIYI Motion Pictures, to expand existing cooperative projects with overseas peers, including purchasing releases and co-producing movies. On September 4, iQIYI cooperated with the Venice Film Festival, streaming the festival's movies online. In August 2014, iQIYI generated over 6.95 billion hours of viewing on its website.[13] In October, iQIYI participated in the Busan Film Festival, signing exclusive rights to nearly 100 South Korean titles.[14] On November 19, 2014, Xiaomi and Shunwei Capital invested $300 million in iQIYI for about 10 percent to 15 percent of the site, while Baidu invested an additional $100 million and held about 80 percent.[15]

In September 2014, iQIYI had established a Chinese Communist Party (CCP) committee inside the company, according to the official newspaper of the Central Committee of the Chinese Communist Party, the People's Daily.[16] In November 2014, following the National Radio and Television Administration's ban on all live-steaming of American TV shows, iQIYI's vice editor-in-chief defended the ban, stating that such content was against "socialist values."[17]

On December 8, 2014, iQIYI's chief content officer, Ma Dong, said the portal planned to more than double original production in 2015, with at least 30 titles and 500 episodes on the slate compared to 13 in 2014.[18] In 2015, iQIYI purchased the streaming rights to eight top entertainment shows in mainland China and several entertainment shows in Taiwan and South Korea, including Running Man.[19] In March 2016, it was announced that it would launch in Taiwan.[20] In June 2016, it was reported that it had 20 million subscribers.[21]

In June 2014, iQIYI co-produced and distributed the drama Mysterious Summer with major Japanese broadcaster Fuji TV. It was the first drama co-production between China and Japan and has been viewed more than 60 million times as of October 2014.[22][23]

In 2017, the People Daily reported that two thirds of high-level staff in iQIYI's content department were CCP members.[16]

On April 25, 2017, Netflix (which does not operate at all in China) announced that it had reached a licensing deal with iQIYI, under which some Netflix original productions would be available on iQIYI day-and-date with their premieres worldwide.[24]

In November 2018, iQIYI announced that it was raising new cash. The video business said that it will issue $500 million in convertible senior notes. Proceeds from the offering will go towards content and technology investments as well as capped call transactions to reduce potential dilution to shareholders upon conversion of the notes.[25]

In December 2020, iQIYI opened a new office in Singapore at Robinson Road to serve as the regional headquarters for Southeast Asia.[26]

In 2020, iQIYI announced the production of My Roommate Is a Gumiho as its first Korean Original Series.[27] Due to positive reviews over their first self-produced series, which starred Jang Ki-yong and Lee Hye-ri (members of Girl's Day), iQIYI expressed that they gained confidence in releasing more original Korean dramas produced under its name, like their announced upcoming productions of dramas like Bad and Crazy (starring Lee Dong-wook, Han Ji-eun and Wi Ha-joon) in 2021 and Shooting Stars in 2022, with the hope of expanding their potential in the production of original Korean shows.[28][29]

Also, iQIYI began to expand its horizons by producing Southeast Asian shows to stream as iQIYI originals for more viewership. In August 2021, iQIYI streamed a Singaporean drama series titled The Ferryman: Legends of Nanyang, which will be its first Southeast Asian original series starring local actors from Singapore like Lawrence Wong and Qi Yuwu and Taiwanese actress Kate Kinney. The drama is also a remake of the 2014 Chinese drama series, but in a Southeast Asian setting.[30][31]

In October 2021, iQIYI and THEMA went into a partnership to launch their services on Netgem TV in the United Kingdom and Ireland, with iQIYI hoping to distribute Asian content on European media to create a larger global audience.[32]

During the 26th Busan International Film Festival, iQIYI partnered with Philippine broadcaster ABS-CBN to produce Saying Goodbye and Hello, Heart as the first two Philippine original series, which will release later this year.[33][34]

In May 2022, iQIYI Sports announced a streaming rights request for the Italian football competition Serie A. This marks the fifth acquisition since the expansion into the sports market after acquiring streaming rights to other sporting events such as UEFA, AFC, the English Premier League and Spanish La liga.[35] The same month, iQIYI removed all movies of Keanu Reeves after he appeared at a virtual event hosted by Tibet House US due to its linkages with the 14th Dalai Lama.[36]

Reception

In 2019, Taiwan's Institute for National Defense and Security Research reported that iQIYI is used by China's Taiwan Affairs Office to further united front efforts on the island.[9] In response, Taiwan banned the company.[37][10]

In April 2020, activist investors, including Muddy Waters Research, accused iQIYI of overstating its revenue and subscribers.[38] Short-seller Wolfpack Research also accused the company of inflating revenue numbers.[39] In August 2020, it was announced that the U.S. Securities and Exchange Commission subsequently launched an investigation into iQIYI.[40] Later in early October 2020, iQIYI made a statement that an internal review into the allegations of fraud made by the American short seller Wolfpack Research, “did not uncover any evidence that would substantiate the allegations.” The internal review had been conducted by an independent audit committee, which included "a Big 4 accounting firm that is not the Company's auditor."[41][42]

In June 2020, the Beijing Internet Court sided with a customer who sued the company for breaching the terms and conditions of the 'VIP' subscription. iQIYI had charged additional fees for pre-screens of dramas, although paying customers were promised access at no extra charge.[43]

See also

Notes
  1. As of 2019, iQIYI directly operates in Mainland China, Hong Kong (in English and Cantonese only), Macau (in Portuguese and Cantonese only), Taiwan (until 2020), Malaysia, Singapore, Myanmar, Thailand, Cambodia, Philippines, Vietnam and Indonesia

References
  1. "iQIYI Announces Third Quarter 2022 Financial Results". November 22, 2022.
  2. "奇艺启动新域名背后：解决视听许可证遗留问题" (in Chinese). Sina.com. November 28, 2011. Archived from the original on August 4, 2017. Retrieved August 4, 2017.
  3. Russell, Jon. "Baidu's iQiyi video service raises $1.53 billion". TechCrunch. Archived from the original on June 4, 2020. Retrieved October 17, 2017.
  4. Ng, Yi Shu. "Netflix takes its first steps into China, the world's hungriest streaming market". Mashable. Archived from the original on December 29, 2019. Retrieved October 17, 2017.
  5. Jeff Sneider (July 8, 2015). "Paramount Signs Licensing Deal With China's Largest Online Video Platform iQIYI". The Wrap. Archived from the original on July 11, 2015. Retrieved July 14, 2015. Paramount Pictures has signed a licensing agreement with iQIYI, the largest online video platform in China, that will give the company rights to offer 800 films from the studio's library to subscribers of its SVOD service, Paramount announced Wednesday.
  6. Kevin Cassidy (October 9, 2015). "Lionsgate Pacts With Chinese Online Giant IQIYI". The Hollywood Reporter. Archived from the original on March 18, 2016. Retrieved March 29, 2016. Lionsgate has signed a long-term output deal for a number of high-profile Lionsgate and third-party feature films with China's largest comprehensive online video platform iQIYI.
  7. "Baidu's iQiyi Drops in Debut After IPO Raising $2.3 Billion". Bloomberg.com. March 29, 2018. Archived from the original on June 7, 2020. Retrieved April 3, 2018.
  8. Xue, Yujie (September 22, 2020). "iQiyi's Taiwan agent to cease serving local users from October 15 after ban on Chinese streaming platforms". South China Morning Post. Retrieved January 19, 2020.
  9. Wang Yi-hung and William Hetherington, Liu Li-jen. "Bilibili found to be renting server space in Taiwan". Taipei Times. Retrieved September 4, 2019.
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  28. "iQiyi announces original Korean Drama 'Shooting Stars' starring Lee Sung-kyoung, Kim Young-dae". MSN Entertainment. August 30, 2021. Retrieved September 3, 2021.
  29. "Lee Dong-wook is a superhero cop in iQiyi drama Bad And Crazy". Yahoo News. September 7, 2021. Retrieved September 8, 2021.
  30. "Lawrence Wong, Qi Yuwu's supernatural drama coming to iQiyi in August". CNA. July 27, 2021. Retrieved August 21, 2021.
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  34. "'Hello Heart,' 'Saying Goodbye' to air on iQiyi in Dec". ABS-CBN News. November 23, 2021. Retrieved November 23, 2021.
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