Isabella Löwengrip

Isabella Desirée Löwengrip, also known as "Blondinbella", is a Swedish entrepreneur, author, lecturer[1] and blogger.[2]

Isabella Löwengrip
Isabella Löwengrip in September 2012
Born (1990-10-21) October 21, 1990
Stockholm, Sweden
OccupationEntrepreneur
Spouse(s)Odd Spångberg
(m. 2013-2017)
ChildrenGillis (b. 2013) Sally (b. 2015)

Life

Löwengrip was born in 1990 in Järfälla. Löwengrip attended secondary school at Jensen Gymnasium Norra in Stockholm. During her secondary school period she was politically active within the Moderate Youth League (Swedish: Moderata ungdomsförbundet, MUF). She has since left the Moderate Party.[3]

In September 2005, at the age of 14, Löwengrip started the blog Blondinbella and thereby became one of Sweden's first social influencers.[4] In 2010 Blondinbella.se was Sweden's largest private blog and Löwengrip was named Business Networker of the Year by Business Network International. Today Löwengrip has the biggest blog in the Nordics with more than one million visitors a month.[5]

In 2007, at the age of 16, Löwengrip founded her first company, Bellme AB. She has since then been editor-in-chief for Egoboost Magazine and chairwoman of the board of Vj1890,[6] played a role in the film Orion,[7] and participated in a number of entertainment programmes, both as a host[8] and guest.[9]

In 2008, Löwengrip participated in the Swedish version of Dancing with The Stars, called Let's Dance, as one of the celebrity contestants.[10] She was also an interviewer at the 2009 MTV Video Music Awards in New York City.[11]

Personal life

On August 31, 2013, Löwengrip married Odd Spångberg. The couple have two children together.[12] On May 11, 2017, Löwengrip announced on her blog that she and Spångberg were getting a divorce.[13]

In an interview on the television talk show Skavlan in October 2018, Löwengrip said she had been diagnosed with attention deficit hyperactivity disorder (ADHD) and Asperger syndrome.[14]

Awards
Isabella Löwengrip holding a lecture at the KTH Royal Institute of Technology in Stockholm in April 2012
  • Business Networker of the Year (BNI) (2010)[15]
  • Communicator of the Year (Young Entrepreneurs of Sweden)[16] (2011)
  • Blog of the Year, business (Blog Awards, Veckorevyn) (2013)[17]
  • One of Sweden's most powerful mothers (magazine Mama)[18] (2016)
  • One of Sweden's Digital Super Influencer of the Year (Hammer & Hanborg) (2016)[19]

References
  1. "Isabella Löwengrip - Kvinnligatalare.se". Kvinnligatalare.se (in Swedish). Retrieved 1 June 2016.
  2. "Så mycket kostar ett inlägg hos Blondinbella - Dagens Media" (in Swedish). Dagensmedia.se. 23 September 2008. Archived from the original on 20 August 2012. Retrieved 24 November 2013.
  3. ""Blondinbella" överger Moderaterna: Gör mig arg". Expressen. Retrieved 1 June 2016.
  4. "Isabella "Blondinbella" Löwengrip: "Folks åsikter om flyktingar skrämmer mig oerhört" - DN.SE". DN.SE (in Swedish). 15 November 2015. Retrieved 1 June 2016.
  5. "Blondinbella – så blev hon en av de största". Expressen. Retrieved 1 June 2016.
  6. "Isabella Löwengrip lämnar styrelseuppdrag". di.se. Retrieved 1 June 2016.
  7. "Item". www.sfi.se (in Swedish). Retrieved 1 June 2016.
  8. "Blondinbella blir Malous nya sidekick". nyheter24.se. 9 September 2011. Retrieved 1 June 2016.
  9. "Blondinbella får live- sänd tv-show på nätet". Aftonbladet. Retrieved 1 June 2016.
  10. "Blogdrottningens fall – röstades ut ur Let's dance | Let's Dance | TV | Nöjesbladet | Aftonbladet". Aftonbladet.se. 23 January 2009. Retrieved 24 November 2013.
  11. "Blondinbella blir reporter på MTV-gala | Nöje | Expressen Nöje | Nöjesnyheter Musiknyheter Filmnyheter". Expressen. 10 September 2009. Retrieved 24 November 2013.
  12. "Här är Blondinbellas stora bebisglädje – fick en dotter: "Allt har gått jättebra"". Expressen. Retrieved 1 June 2016.
  13. "Skilda vägar - Isabella Löwengrip". Isabella Löwengrip (in Swedish). 11 May 2017. Archived from the original on 20 August 2020. Retrieved 8 June 2017.
  14. "Programmet med Isabella Löwengrip och David Guetta". Skavlan. Season 20. Episode 5. 12 October 2018. 16 minutes in. Sveriges Television. SVT1.
  15. "Isabella Löwengrip - Årets Affärsnätverkare 2010". Mynewsdesk. Retrieved 1 June 2016.
  16. "DagensPS.se – 19-åriga Blondinbella: 'Jag ska sitta i Draknästet'". www.dagensps.se. Archived from the original on 24 May 2016. Retrieved 1 June 2016.
  17. Veckorevyn. "Här är vinnarna av Blog Awards 2013 – Veckorevyn". veckorevyn.com. Retrieved 1 June 2016.
  18. "Mama". Archived from the original on 25 August 2017.
  19. "Han är "Årets Digitala Superprofil"". Dagens Media. Retrieved 1 June 2016.
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