Isetann

Isetann Department Store, Inc. under the trade name Isetann Department Store and Supermarket (or simply Isetann) is one of the retail operators in Metro Manila, the Philippines. It was incorporated in 1980 by Chinese-Filipino entrepreneurs Jorge Go and John Gobenghuy[1] to operate Isetann commercial shopping centers such as the lease of commercial spaces within the compound of their malls and department stores. Isetann has about 2,000 employees. It has five branches.

Not to be confused with Japanese department store Isetan.

Isetann
IndustryRetail
Founded1979 (1979) (as Joymart)
July 27, 1980 (1980-07-27) (as Isetann)
Carriedo Street, Sta. Cruz, Manila, Metro Manila
HeadquartersIsetann Cinerama Recto, C.M. Recto Ave. corner Quezon Boulevard and Evangelista St., Quiapo, Manila, Philippines
(previously until 1988, Carriedo)
Number of locations
5 branches (as of January 2016)
Area served
Metro Manila
Key people
Jorge Go (co-founder and Chairman)
John Gobenghuy (co-founder and CEO)
OwnerJoymart Consolidated Corp.
Websiteisetann.com.ph
facebook.com/Isetann

History

The roots of Isetann Department Store Inc. dates back on July 27, 1980[2] It was established in Carriedo, the former business district of Manila. Isetann was the revived version of 'Joymart' which was a smaller local supermarket chain, could not benefit much from economies of scale. Hence, 'Joymart' was renamed the now 'Isetann' which transformed into a modern large-scale retailer store, with bright signature colors of orange and green.[1] The first and only Isetann Mall, Isetann Cinerama Recto, was opened in 1988 as Isetann's response to its rival mall SM City North EDSA (opened 3 years earlier) located at the portion of Estero de Quiapo before becoming the site of the former Roman Super Cinerama which was burned down in the late 1970s. It primarily specializes in international and local movie screenings. The largest of the four branches, the Recto mall attracts shopping traffic because of its location beside Line 1 and Line 2 train stations in the office district of Manila.

During the rest of the 1980s, Isetann expands its business in Cubao, Quezon City in mid-1985. In April 1988 in Recto, Manila to become a fully functioning department store and supermarket. In July 1989 Sta. Mesa, Manila a wholesale store outlet was developed. Unlike the first 3 branches, the Sta. Mesa branch is only a supermarket sans Department Store.

Isetann is known for its marketing promotions, such as celebrity events, cooking competitions, hip-hop dance contests, and beauty pageants.[2] Celebrities who have appeared in Isetann include Marian Rivera, Xian Lim, Mateo Guidicelli, Sam Milby, and other well known local Filipino actors or singers. Besides celebrity promotions, the retailer also hosts sales, lotteries, and buy-one-take-one promotions.

In 2019, the department store was ordered shut down by the Philippine government due to "operating beyond its business permit", "misrepresentation of actual business area" and "questionable number of employees," according to the city's Bureau of Permits' memorandum. The mall has since reopened after compliance to regulations.[3]

Branches
NameLocation
Isetann Carriedo600 Carriedo Street, Quiapo, Manila, Metro Manila
Isetann Cinerama RectoRecto Avenue corner Quezon Boulevard, Quiapo, Manila, Metro Manila
Isetann CubaoAraneta Center, Cubao, Quezon City, Metro Manila
Isetann Wholesale StoreMagsaysay Boulevard, Santa Mesa, Manila, Metro Manila
Isetann Supermarket P. Tuazon295 P. Tuazon Street, San Roque D3, Quezon City, Metro Manila

References
  1. Castro, Alex (January 3, 2018). "Revisit Avenida's Glory Days of Grand Theaters and Local Stores". spot.ph. Retrieved April 23, 2020.
  2. Brief History of Isetann
  3. "Isetann Recto reopening halted for lack of permits, tax delinquencies". ABS-CBN News. Retrieved April 23, 2020.
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