Ishq Jalebi

Ishq Jalebi is a 2021 Pakistani romantic comedy television series, directed by Syed Wajahat Hussain and written by Saima Akram Chaudhry for 7th Sky Entertainment produced by Abdullah Kadwani and Asad Qureshi. It premiered on 14 April 2021 on Geo Entertainment and aired during Ramadan and Eid al-Fitr. It features Wahaj Ali and Madiha Imam as leads.[1][2][3] Noor ul Hassan, Qavi Khan, Mehmood Aslam and many others were also part of the cast. The drama emerged as a huge critical success and was highly appreciated by the audience.[4][5]

Ishq Jalebi
title card
GenreRomance
Comedy
Family drama
Written bySaima Akram Chaudhry
Directed bySyed Wajahat Hussain
Starring
Country of originPakistan
Original languageUrdu
No. of episodes33
Production
ProducerAbdullah Kadwani
Running time30-95 minutes
Production company7th Sky Entertainment
Release
Original networkGeo Entertainment
Original release14 April (2021-04-14) –
16 May 2021 (2021-05-16)

Plot

Muhammad Boota owns a decades old family business of catering. His wish to make both of his sons, Rafaqat and Sadaqat a part of his business, remains unfulfilled as his sons along with their families settle abroad. Disheartened by his sons, Muhammad Boota gives away his family business in the care of his only son in law, Ashiq Hussain and grandson, Basim.

Basim, a handsome young man dreams of moving abroad but is quite frustrated and complains about every inconvenience in his life. On the other hand, Bela is a beautiful young girl who has been living with her grandfather after the death of her parents. Being a sensible and hardworking girl, Bela disregards the attitude of her cousin, Basim and the two of them are always arguing with each other.

The story takes a turn when everyone finds out about the split in ownership of the family business leading Rafaqat and Sadaqat just to visit Pakistan with their families but they get trapped due to the COVID-19 pandemic in Pakistan.[6]

What begins as an unusual family reunion slowly escalates into a series of realizations, family bonding and a chance of young love. Amongst this family dramedy, will Basim and Bela realize their true love for each other.[7][8]

Cast and characters
Name Role Notes
Wahaj Ali Basim Hussain aka "Petha" Although irascible and somewhat cynical,Basim is very caring and tender inside with great sense of duty.He lingers to move abroad to escape his tiring life.Love interest and later husband of Bela.
Madiha Imam Bela Salahudin/Bela Basim Hussain aka "Balushahi" Initially,involved in one-sided love for Basim.Bela is most beloved in the entire family. Love interest of and later wife of Basim; aspires to become an event planner.
Qavi Khan Muhammad Boota Grandfather of Basim and Bela; father of Rafaqat, Sadaqat, Iffat and late Nudrat; Boota has a business of catering "Babbu and Boota Bakery" (BnB) and wanted his sons to continue his legacy
Noor ul Hassan Aashiq Hussain Advocate Father of Basim; he is a lawyer and has lost all his 999 cases before joining father-in-law's business
Hina Khawaja Bayat Iffat Mother of Basim; wife of Aashiq Hussain who is her cousin from paternal sister; daughter of Boota; sister of Rafaqat and Sadaqat
Usama Khan Waqar aka "Wicky Laddu" Son of Sadaqat and Sajeela; wants to marry Bela
Shaista Jabeen Aniqa "Nikki" Wife of Rafaqat; Sister of Sajjo; Cousin of Aashiq
Mehmood Aslam Rafaqat "Riffi" Brother of Sadaqat and Iffat; son of Boota; he left his father as he is not interested in being a part continuing Boota's catering legacy and he has built his own independent life abroad in America, having laundry business
Kashif Mehmood Sadaqat Brother of Rafaqat and Iffat; son of Boota; he left his father as he is least interested in being a part continuing Boota's catering legacy and he has built his own independent life abroad in Canada, having restaurant "Sialkoti Tarka"
Maryam Noor Isha aka "Barfi" Daughter of Rafaqat and Aniqa, Wants to marry Basim, cheerful
Mariyam Nafees Hina Fraudster doing 'paper-marriage' business
Parveen Akbar Bazgha Cousin of Boota
Irsa Ghazal Sajeela "Sajjo" Wife of Sadaqat; Sister of Aniqa; Cousin of Aashiq
Syed Atif "Rocket" Worker and friend of Basim
Asim Mehmood Gulfaam "Gullu" Grandson of Bazgha, herbal specialist
Saife Hassan Salahudin Late father of Bela
Munazzah Arif Nudrat Late daughter of Boota and mother of Bela
Salman Faisal Hassaan Bela's ex-fiance
Humaira Bano Hassaan's mother

Soundtrack
Piya Piya Re
Soundtrack album by
Wajhi Farooki
Aishwarya Mukherjee
Released14 April 2021 (2021-04-14)
Recorded2021
GenreTelevision soundtrack
Length3:26
LanguageUrdu
Label7th Sky Entertainment
ProducerAbdul Kadwani
Asad Qureshi
Music video
Ishq Jalebi OST on YouTube

The original soundtrack of Ishq Jalebi "Piya Piya Re" was written and sung by Wajhi Farooki. The lines of the song are frequently used during the course of the show. The original soundtrack was released on 14 April 2021. The song along with production is produced by Abdul Kadwani and Asad Qureshi.

Awards and nominations

Lux Style Awards
Ceremony Categories Recipients Result
21st Lux Style Awards[9] Best TV Long Play Ishq Jalebi Nominated
Best TV Writer Saima Akram Chaudhry

Fuchsia Magazine Awards
Date of Ceremony Award Category Recipient(s) and nominee(s) Result Ref
January 2, 2022 Fuchsia Magazine Awards Best Supporting Actor Gold (Male) Qavi Khan Won [10]
Best Comic Role (Male) Noor ul Hassan Won

References
  1. "Watch the Turkish serial Kurulus Usman on Geo TV from today". TheNews.com.pk. 14 January 2021. Retrieved 14 January 2021.
  2. "Usama Khan impresses fans with acting in Ishq Jalebi". The Nation. 4 May 2021. Retrieved 22 May 2021.
  3. "Lead actor of Ishq Jalebi, Wahaj Ali has always impressed us with his styling". Pro Pakistani. 13 April 2021.
  4. Sadaf Haider (21 December 2021). "The good, the bad and the strange — 2021 in dramas". Images.
  5. Buraq Shabbir (17 May 2021). "Ishq Jalebi takes the cake amidst Ramadan specials". cutacut.com. Retrieved 24 December 2021.
  6. sophiaaq (5 May 2021). "Ishq Jalebi Episode 20: Saima Akram's Storyline Brilliantly Incorporates Covid-19". thebrownidentity.com. Retrieved 22 May 2021.
  7. "3 dramas to watch with your family this Ramazan". Something Haute. 13 April 2021. Retrieved 15 April 2021.
  8. "Geo Entertainment aims to entertain and educate the viewers this Ramazan". Something Haute. 13 April 2021. Retrieved 15 April 2021.
  9. "LSA 2022: And the nominees are". 23 November 2022.
  10. FUCHSIA, Team (31 December 2021). "FUCHSIA Awards 2021 – And The Award Goes To…". Fuchsia Magazine. Retrieved 2 January 2022.
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