Ishq Positive

Ishq Positive is a 2016 Pakistani romantic comedy film directed by Noor Bukhari, written by Suraj Baba and produced by Shazia Hussain Kashif Latif under the production banner of KSL Productions. The film stars Noor Bukhari, Wali Hamid Ali Khan, Saud, Saim Ali, Ahmed Ali, Faria Bukhari, Durdana Butt. The film was scheduled for release on Eid al-Adha 2015 but was delayed and then released on 22 July 2016.[4] At the 4th Hum Awards CEO of Hum Network Limited Duraid Qureshi announced that the film would be released under the Hum Films[1] Banner.[5]

Ishq Positive
Theatrical release poster
Directed byNoor Bukhari
Written bySuraj Baba
Produced byDr Shazia Hussain Dr Kasif Latif
Starring
Edited byFarhan Neo
Music byWali Hamid Ali Khan, Kamran Akhtar
Saji Ali
Production
companies
KSL Productions
PMI
Distributed byHum Films[1]
Eveready Pictures
Release date
  • 22 July 2016 (2016-07-22) (Pakistan)
[2]
CountryPakistan
LanguageUrdu
Box officeRs 08.0 million[3]

Plot

The story revolves around Rajjo (Noor Bukhari) who runs away from her wedding because she did not want to marry Chaudhry Bashir (Saud). Then she met Wali (Wali Hamid Ali Khan) who was engaged to Saud's sister. Wali convinced Rajjo to go back to Saud so that he can marry his sister. Then they both came back and the wedding preparations started. After sometime, they realized that they love each other.[6]

Cast

Production

Marketing

The first look of the film was revealed in June 2015.[8] Initially the film was directed by Sangeeta and was scheduled for release on Eid al-Adha 2015 but it was delayed after Sangeeta left the project.[9]

Soundtrack

The soundtrack of the film has been composed by Kamran Akhtar, Wali Hamid ALi Khan and Saji Ali and the lyrics have been given bylyricist A. M. Turaz from India. The music was launched in December 2015 at an event in Royal Palm Golf and Country Club, Lahore .[10]

List of tracks
No.TitleSinger(s)Length
1."Dil Ka Panchi"Damia Farooq, Wali Hamid Ali Khan04:30
2."Tujhe Bin Mora"Wali Hamid Ali Khan04:00
3."Rab Diyaa Rab Janay – Duet"Akriti Kakkar, Rahat Fateh Ali Khan04:00
4."Rab Diyaa Rab Janay – Solo"Rahat Fateh Ali Khan04:20
5."Ya Ali"Raga Boyz04:10
6."Kina Tenu"Wali Hamid Ali Khan04:00
7."Naughty"Sana Zulfiqar, Wali Hamid Ali Khan03:35
8."Noor E Khuda"Akriti Kakkar, Wali Hamid Ali Khan04:00
9."Tera Nika Jiya"Akriti Kakkar, Wali Hamid Ali Khan03:45
10."Vitamin"Farah Anwar03:25

Box Office Collection

The Pakistani movie 'Ishq Positive' managed to collect over PKR 3 to 40 million in two Weeks. Movie cost is 20 million.

See also

References
  1. Sarym, Ahmed (28 June 2016). "Sonu Sood to appear in Ishq Positive, Noor Bukhari tells HIP".
  2. "Noor Bukhari's 'Ishq Positive' set to release on July 22nd". HiP. 15 June 2016. Retrieved 9 July 2016.
  3. "Home – Box Office Detail". Box Office Detail. Archived from the original on 29 July 2017. Retrieved 7 January 2017.
  4. "Ishq Positive's music sees light of day". The Express Tribune. 28 December 2015. Retrieved 25 March 2016.
  5. Bhutto, Rozina (24 April 2016). "'Yalghaar' and 'Ishq Positive' to release under Hum Films".
  6. Pakistan, Made In (23 July 2016). "Made in Pakistan: MOVIE REVIEW : ISHQ POSITIVE".
  7. "Bollywood Actor Sonu Sood to Make Cameo Appearance in Pakistani Film Ishq Positive". 27 June 2016.
  8. "Ishq Positive's first look finally out and it's appealing". HIP. 26 June 2015. Retrieved 25 March 2016.
  9. "Box-office showdown: Trouble reaching the finish line?". The Express Tribune. July 2015. Retrieved 25 March 2016.
  10. "Music launch of movie 'Ishq Positive' was a fun-filled event". HIP. 28 December 2015. Retrieved 25 March 2016.
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