It's About Time (Lillix song)

"It's About Time" is a song by Canadian pop rock band Lillix. It was written by band members Louise Burns, Lacey-Lee Brass, and Tasha-Ray Evin along with the Matrix, who also produced the track. The song was serviced to American contemporary hit and hot adult contemporary radio stations on March 24, 2003. "It's About Time" became a moderate radio hit in the United States in mid-2003, peaking at number 33 on the Billboard Mainstream Top 40 in June and reaching number 32 on the Radio & Records CHR/Pop Top 50 in May. The music video features the band playing the song and having fun together.

"It's About Time"
Single by Lillix
from the album Falling Uphill
ReleasedMarch 24, 2003 (2003-03-24)
Genre
Length3:42
LabelMaverick
Songwriter(s)
Producer(s)The Matrix
Lillix singles chronology
"It's About Time"
(2003)		 "What I Like About You"
(2003)
Music video
"It's About Time" on YouTube

Critical reception

Billboard reviewer Chuck Taylor described the track's style as similar to the music of Canadian rock singer Avril Lavigne, whom the Matrix had also produced songs for. He called the song a "super-catchy pop melody wrapped in a slightly edgy grit-and-grimace rock package.[2] Brian Boone of Popdose said of the song, "Okay, so maybe it's not great. But it’s good," and compared "It's About Time" to a hypothetical rejected track from Liz Phair's 2003 eponymous studio album, which the Matrix produced as well. He went on to say, "at least it was young people playing their own instruments, and not just dancing around to bad choreography."[4]

Music video

The song's music video takes place in four main locations. During the introduction and chorus, the band performs "It's About Time" with their instruments in a dimly lit room. For the first verse, bassist Louise Burns walks down the sidewalk with a kid holding a boombox, then the scene switches to the band playing basketball with a group of boys, ending with drummer Kim Urhahn walking out of a door. The second verse shows the band hanging out on a couch. Afterwards, guitarist Tasha-Ray Evin gets up and leaves. During the final verse, the band is in a restaurant, with Burns playing an arcade game and keyboardist Lacey-Lee Brass playing a song on the jukebox. The final chorus and outro displays Lillix singing the song together on the couch and in front of a graffiti-covered wall.

Personnel

Personnel are adapted from the Falling Uphill album liner notes.[5]

Charts
Chart (2003) Peak
position
US CHR/Pop Top 50 (Radio & Records)[6] 32
US Mainstream Top 40 (Billboard)[7] 33

Release history
Region Date Formats(s) Label(s) Ref.
United States March 24, 2003
[8]

References
  1. Ike D. (May 16, 2003). "On the Record" (PDF). Radio & Records. No. 1504. Fayetteville, Arkansas. p. 34. Retrieved September 8, 2020.
  2. Taylor, Chuck (March 22, 2003). "Reviews & Previews: Singles – New & Noteworthy" (PDF). Billboard. Vol. 115, no. 12. p. 53. Retrieved September 8, 2020.
  3. CD Single Promo (Liner notes). Lillix. Maverick. 2003. PRO-CD-101042.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  4. Boone, Brian (October 12, 2011). "Greatest Un-Hits: Lillix's "It's About Time" (2003)". Popdose. Retrieved September 8, 2020.
  5. Falling Uphill (Liner notes). Lillix. Maverick. 2003. 48323-2.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  6. "R&R CHR/Pop Top 50" (PDF). Radio & Records. No. 1506. May 30, 2003. p. 28. Retrieved September 8, 2020.
  7. "Lillix Chart History (Pop Songs)". Billboard. Retrieved September 8, 2020.
  8. "Going for Adds" (PDF). Radio & Records. No. 1496. March 21, 2003. p. 24. Retrieved May 3, 2021.
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