It's Alive (band)

It's Alive was a Swedish glam-style funk metal band, formed in Stockholm in 1987.[1] Karl "Max Martin" Sandberg (born February 26, 1971) was one of the founding members of the band.[1] He dropped out of high school to pursue a career with the band under the nickname Martin White.[2]

In 1988, the band participated in the national rock championships and they also played as the in-house band at a disco in Cyprus. Their self-titled debut album was released in 1991 – originally only 1,000 copies were pressed and later the album was given away as a free cover tape in the UK by the Metal Forces magazine. They landed a record deal on producer Denniz PoP's label and BMG affiliates Cheiron Studios and released the album Earthquake Visions in 1993[1] (though only 30,000 copies were sold). The band toured Europe in 1994, supporting Kingdom Come.[1]

Frontman Martin White quit in late 1995, and became a successful record producer and songwriter under the alias Max Martin, working with artists such as Ace of Base, Britney Spears and Backstreet Boys,[3] and responsible for numerous hits for other artists. Guitarist Per Aldeheim also worked together with Max Martin and the producer's mentor Denniz Pop at Cheiron Studios.