It's All About U

"It's All About U" is a song by SWV, released on November 12, 1996 as the third single from their second album, New Beginning (1996). The song was written and produced by Allen "Allstar" Gordon. The song found all three members taking lead, but Taj took predominant lead as opposed to Coko.

"It's All About U"
Single by SWV
from the album New Beginning
ReleasedNovember 12, 1996
Recorded1995
GenreR&B
Length3:43
LabelRCA
Songwriter(s)Allen "Allstar" Gordon, Andrea Martin, Anthony Burroughs
Producer(s)Allen "Allstar" Gordon
SWV singles chronology
"Use Your Heart"
(1996)		 "It's All About U"
(1996)		 "Can We"
(1997)

Critical reception

A reviewer from Music Week rated the song three out of five, adding, "Sounding at times like a mid-Sixties Smokey Robinson given a Nineties swingbeat feel, this attractively combines a raw, funky production with soulful vocals."[1]

Music video

The song's music video was filmed at the Museum of Science and Industry in Tampa, Florida,[2] and was directed by Kevin Bray.[3]

Track listing

US Single

  1. It's All About U (LP Version) 3:43
  2. It's All About U (Instrumental) 3:48
  3. It's All About U (A Cappella) 3:47

UK CD 1

  1. It's All About U (Radio Edit)
  2. It's All About U (Bounce Baby Bounce Remix)
  3. It's All About U (All Funked Up Remix)
  4. Anything (Old Skool Radio Version)

UK CD 2

  1. It's All About U (Radio Edit) 3:46
  2. Use Your Heart (Rappers Delight Remix) 3:05
  3. Use Your Heart (Duet Featuring Rome) 4:38
  4. You're The One (Special Mix With Hook & Rappers From The Remixes) 4:53

UK Cassette

  1. It's All About U (Radio Edit) 3:46
  2. You're The One (Special Mix With Hook & Rappers From The Remixes) 4:53

Europe CD

  1. It's All About U (LP Version) 3:43
  2. It's All About U (Fast Car Mix) 4:47
  3. It's All About U (Allstar Mix) 4:14
  4. It's All About U (Drumapella) 4:41

Charts
Charts (1996) Peak
position
New Zealand (Recorded Music NZ)[4] 46
Scotland (OCC)[5] 94
UK Singles (OCC)[6] 36
UK Hip Hop/R&B (OCC)[7] 13
US Billboard Hot 100[8] 61
US Dance Singles Sales (Billboard)[9] 35
US Hot R&B/Hip-Hop Songs (Billboard)[10] 32
US Rhythmic (Billboard)[11] 30

Release history
Region Date Format Label Ref.
United States November 12, 1996 Contemporary hit radio RCA [12]
December 30, 1996 CD single [13]

References
  1. "Reviews: Singles" (PDF). Music Week. November 30, 1996. p. 20. Retrieved October 5, 2021.
  2. MOSI Facebook post
  3. "mvdbase.com - SWV - "It's all about U"". Music Video DataBase. Retrieved September 28, 2014.
  4. "SWV – It's All About U". Top 40 Singles. Retrieved November 20, 2019.
  5. "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved November 20, 2019.
  6. "Official Singles Chart Top 100". Official Charts Company. Retrieved November 20, 2019.
  7. "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company. Retrieved November 20, 2019.
  8. "SWV Chart History (Hot 100)". Billboard.
  9. "SWV Chart History (Dance Singles Sales)". Billboard. Retrieved May 19, 2022.
  10. "SWV Chart History (Hot R&B/Hip-Hop Songs)". Billboard.
  11. "SWV Chart History (Rhythmic)". Billboard. Retrieved November 20, 2019.
  12. "Selected New Releases: Adds November 12" (PDF). Radio & Records: 37. November 8, 1996.
  13. It's All About U - CD single, Amazon, retrieved 2022-10-01


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