Ito En

Ito En, Ltd. (株式会社伊藤園, Kabushiki Gaisha Itō En) (TYO: 2593) is a Japanese multinational drinks company specializing in tea production, distribution, and sales. Ito En is the largest green tea distributor in Japan.[1] The Ito En Group includes subsidiaries based in Japan, Indonesia,[2] the United States, Australia, and China.[3] Its products include unsweetened, bottled green tea and loose leaf tea. Ito En is currently the fourth-largest soft drink producer in Japan, after Coca-Cola, Suntory, and Kirin Beverage. Ito En also produces private label drinks for Seven & I Holdings Co. in Japan. In 2006, it acquired Tully's Coffee's business in Japan as a subsidiary. The company also has a line of flavored teas called Teas' Tea.[4]

Ito En, Ltd.
株式会社伊藤園
TypePublic K.K.
TYO: 2593
IndustryBeverage
Founded1966 (1966)
HeadquartersHonmachi, Shibuya, Tokyo
ProductsTea
WebsiteIto En

Ito En’s origins lie in a company called Japan Family Service Co., Ltd. The corporate logo that was designed for this company’s founding employed a four-leaf clover motif, expressing the hope of ensuring the happiness of its employees and their families. Based on this motif, the logo expresses the warmth, richness and lively vibrancy of nature and good health.[5]

Headquarters

Ito En (Hawaii) LLC

Ito En (USA) Inc. established local roots when Ito En, Ltd. purchased Shimoko and Sons, Inc. (S&S) in 1987. As Hawaii’s most popular maker of Saimin noodles and Aloha Maid Tropical Fruit Drinks, the fit was a natural one. The S&S line of products was sold to Sun Noodle Hawaii, LLC in 2006. In 2016, the Ito En (USA) Inc. business was dissolved and a new company, Ito En (Hawaii) LLC, was created in its place. Ito En (Hawaii) LLC offers the Hawaii market access to current seasonal Japan teas and beverages. Affiliate company, Ito En (North America) Inc. markets Asian teas and beverages to the mainland and Hawaii.[6]

The company sells still drinks in Hawaii as Aloha Maid, and is a competitor to local Hawaiian Sun drinks.[7]

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References
  1. FOOD; Read It and Steep, New York Times
  2. Ito En & Ultrajaya Creating JV in Indonesia
  3. Ito En, Ltd. ¦ The Ito En Group Archived 2007-12-25 at the Wayback Machine
  4. Brand - Teas' Tea Organic - ITO EN
  5. "Corporate Logo Story | ITO EN Global Website". ITO EN, LTD. Retrieved 2019-05-15.
  6. "Hawaiian Juice, Coffee, Tea & Water | ITO EN USA - About us".
  7. "Hawaiian Juice, Coffee, Tea & Water | ITO EN USA - Aloha Maid".
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