J'Aton Couture

J'Aton is a Melbourne-based fashion house founded by Jacob Luppino and Anthony Pittorino in Ascot Vale. They specialize in bespoke evening and bridal wear, drawing inspiration from their Italian heritage and employing traditional techniques. J'Aton has gained a reputation as a top choice among Australia's social and celebrity elite.[1]

J'Aton Couture has been recipient of many awards, including the 2009 Prix de Marie Claire Awards for Best Eveningwear Designers[2] and numerous Australian Gown of the Year acknowledgments. In addition to private couture requests, the house has created many custom-made evening gowns for local and international red carpets and editorial assignments.

Many high-profile women have worn the label including Tina Arena, Dita von Teese, Charlize Theron, Kylie Minogue and Dannii Minogue, Melissa George, Delta Goodrem, Lily Cole and Keisha Whitaker.[3][4][5]

For the 2009 Academy Awards Ceremony, J'Aton also dressed Heath Ledger's mother, Sally Bell, for her acceptance of his posthumous Academy Award.

Most recently, Sam Worthington's partner Natalie Mark wore a diamond embellished, Avatar-inspired gown by the label to the 2010 Academy Awards.

Dannii Minogue was well known for often wearing J'Aton Couture dresses on shows of The X Factor UK in 2008, 2009 and 2010. Minogue is also known to wear the dresses on Australia's Got Talent.

On 10 December 2008, fire engulfed the label's atelier above the Greville Street showroom. The resulting damage to the premises was estimated to be worth $300,000 while it was estimated by the designers that the twenty evening gowns destroyed in the fire were worth $400,000 to 500,000.[6] The substantial financial loss and the event of the fire and clean-up itself, forced the designers to delay J'Aton Couture's move to New York.[6]

• Official Website