Bestseller (company)

Bestseller A/S is a privately held family-owned clothing and accessories company founded in Denmark in 1975. The company provides affordable fashion for women, men and children. They market their products in 70 markets across most of Europe, the Middle East, Canada, India and globally via E-commerce. They operate almost 9,000 shops worldwide, 6,000 in China and the rest mainly in Europe.[1]

Bestseller A/S
TypePrivate
IndustryClothing
FoundedBrande, Denmark, 1975 (1975)
FounderTroels Holch Povlsen
Headquarters
Brande, Jutland
,
Denmark
Number of locations
2,700 retail stores & 15,000 wholesale customers
Area served
Europe, Middle East, India, China and Canada
Key people
Anders Holch Povlsen (sole owner)
Number of employees
17,000
Websitehttps://www.bestseller.com/

History

The company was founded in 1975 by Troels Holch Povlsen in Brande, Denmark. Originally its focus was on women's fashion. It introduced children's clothing in 1986 and menswear in 1988. Bestseller is family-owned and the company employs around 17,000 people. [2]

Brands

Bestseller has a number of different brands under which it sells its clothing. The brands are listed below and are sold both in the company's own stores and through independent retailers.

Women's clothing
  • ONLY – Bestseller's largest brand, young female fashion
  • Vero Moda – The company's basic brand of women's clothing. In 2007, the company hired the supermodel Gisele Bündchen to promote the brand in 2007–08.[2]
  • Mamalicious – maternity wear
  • VILA – for younger women
  • SELECTED Femme – sister brand to Selected Homme
  • Junarose – plus size
  • Y.A.S
  • Noisy May
  • PIECES
  • Object
  • Jacqueline de Yong
  • Jack & Jones
  • produkt
  • JJXX - Bestseller's newest, young female brand

Menswear
Jack & Jones store in Leeuwarden
  • Jack & Jones – brand targeted at younger customers, with underwear and other garments. In 2007, the company established a new label "JJ ECO" which is Fairtrade-certified. They sponsor Danish sportsmen Mikkel Kessler and Kevin Magnussen, as well as Danish ESports team Astralis[3] and American Formula One team Haas F1 Team.[4]
  • Selected Homme – contemporary menswear label, including tailored suits and shirts
  • Outfitters Nation – targeted at teenagers, later changed to LMTD.
  • Only&Sons

Children's clothing
  • Name It – clothes for babies and children.

Other
  • Normal – personal and homecare hygiene store (25% share) [in Denmark, Norway, Sweden, the Netherlands and France].[5]

Retail stores

Bestseller has shops in most European countries, the Middle East, India, China, Uruguay, and Canada (over 45 countries in total).[6] Bestseller is one of the biggest European fashion companies in China with more than 1,200 shops[7] and is said to be "one of the only foreign clothing companies successful at penetrating the middle price range Chinese consumer market".[8] Shops sell either clothing of one single brand or of all brands of the company. There are more than 800 shops selling Vero Moda around the globe.[9] The Jack & Jones brand is sold in approximately 2,000 retail shops, of which 270 are Jack & Jones franchises.

Stakes in other retailers

Bestseller, via its parent holding company Heartland, is the largest shareholder at 29.5% of British e-commerce firm ASOS.com, and owns 10% of German retailer Zalando.[10] In July 2018, Heartland invested $300m in German fashion startup About You.[11]

In November 2012, Bestseller bought 10% of SmartGuy Group, when they became quoted on the Danish stock exchange Nasdaq OMX.[12]

Bestseller Tower

Bestseller Tower was a planned high-rise building in Brande, a rural town in Denmark. The proposed 320-metre (1,050 ft) skyscraper would house the headquarters of fashion company Bestseller and was announced in 2017 with a design by Dorte Mandrup. The tower was scheduled to be completed in 2023 and would have been the tallest building in Western Europe.[13][14] In 2020 the project was shelved by the company.[15]

References
  1. Eva Gracia Morales (2022-10-21). "Bestseller plans to reach 1,000 shops in Spain within five years, driven by womenswear". Fashion Network. Retrieved 2022-11-04.
  2. "Bestseller hires world's best paid supermodel Gisele Bündchen". Invest in Denmark. 2007-07-23. Archived from the original on 2017-11-13. Retrieved 2008-06-12.
  3. "Astralis enters partnership with major menswear brand Jack & Jones – Astralis.gg". Archived from the original on 2019-06-08. Retrieved 2019-04-26.
  4. "JACK & JONES Continues Partnership with Rich Energy Haas F1 Team". Rich Energy Haas F1 Team. 2019-02-07. Retrieved 2019-04-26.
  5. "Investment in Danish grocery retailer ' Normal'". Archived from the original on 2016-03-17. Retrieved 2016-07-02.
  6. BESTSELLER – NewFrontpage Archived August 28, 2008, at the Wayback Machine
  7. Fashion, Jobs, UK, Vacancy, England, Fashion, Clothing, job, search
  8. EuroBiz Magazine – June 2006 Archived August 21, 2008, at the Wayback Machine
  9. Vero Moda
  10. "Danish group Bestseller increases stake in ASOS - the Industry". Archived from the original on 2018-08-23. Retrieved 2018-08-23.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  11. "Bestseller invests in German fashion retailer About You". Archived from the original on 2018-08-23. Retrieved 2018-08-23.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  12. "Bestseller køber sig ind i tøj-succes". EPN.dk. Archived from the original on 2012-12-23. Retrieved 2013-01-26.
  13. "'Like the Eye of Sauron': western Europe's tallest building planned for tiny Danish town". the Guardian. 2019-04-01. Retrieved 2022-12-11.
  14. "Fashion giant wants to build Denmark's tallest tower in provincial town". The Local Denmark. 2017-08-09. Retrieved 2022-12-11.
  15. Bang, Bjarne (2020-10-05). "Bestseller dropper højhus i Brande: "Det ligger i den allernederste skuffe"". borsen.dk (in Danish). Retrieved 2022-12-11.
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