James Northfield

James Northfield (1887–1973) was an Australian graphic artist active from the 1910s through to the 1960s. He illustrated many commercial and government advertisements which depict Australian scenery, wildlife and daily life[1] and also demonstrate the priorities of the government of the day.[2][3]

Northfield is best known as the designer of a series of posters for the Australian National Travel Association, who commissioned him, alongside Percy Trompf, Walter Jardine, Eileen Mayo, Gert Sellheim and C. Dudley Wood to promote Australian holiday destinations to local and overseas travellers.[4][5] Many of these 'Travel Poster' designs were included in the 1999–2000 exhibition Follow the Sun – Australian travel posters 1930s–1950s at the National Library of Australia, and in various other public exhibitions.[6]

Northfield also created a series of patriotic posters during World War II.[7][8]

A detailed monograph of Northfield's work, James Northfield and the Art of Selling Australia, has been completed by author Michelle Hetherington of the National Museum of Australia.[9]

References
  1. "Triumph in the Tropics: Selling Queensland". Centre for the Government of Queensland
  2. Caban, Geoffrey (1 January 1983). A Fine Line: A History of Australian Commercial Art. Hale & Iremonger. ISBN 978-0-86806-012-5.
  3. Crawford, Robert; Stuart, Judith & Humphery, Kim (1 August 2010). Consumer Australia: historical perspectives. Cambridge Scholars. ISBN 978-1-4438-2270-1.
  4. Butler, Roger & National Gallery of Australia (2007). Printed images by Australian artists, 1885-1955. National Gallery of Australia. ISBN 978-0-642-54204-5.
  5. Hogben, Paul & O'Callaghan, Judith (1 June 2014). Leisure Space: The Transformation of Sydney, 1945-1970. NewSouth. pp. 36–. ISBN 978-1-74224-680-2.
  6. Crawford, Robert. "James Northfield and the Art of Selling Australia by Michelle Hetherington" (review). National Library of Australia
  7. Stanley, Peter (3 June 2008). Invading Australia: Japan and the Battle for Australia, 1942. Penguin Group Australia. ISBN 978-0-670-02925-9.
  8. Kwan, Elizabeth (1 May 2006). Flag and Nation: Australians and their national flags since 1901. UNSW Press. pp. 56–. ISBN 978-1-74224-687-1.
  9. Australian Book Review. Australian Book Review. 2006.
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