Janet Hoek

Janet Anne Hoek is a New Zealand academic, she was promoted to full professor at Massey University in 2003 and was appointed full professor at the University of Otago.[1]

Janet Hoek
Hoek in 2007
Alma materMassey University
Scientific career
FieldsPublic Health
InstitutionsUniversity of Otago
Thesis

Academic career

After a 1996 PhD titled 'Some effects of question wording and question administration on the prediction of voting behaviour' at the Massey University, Hoek moved to the University of Otago, rising to full professor.[1][2]

Hoek's research focuses on public-interest issues such as smoke-free policy,[3][4][5][6] and is co-director of Aspire 2025, University of Otago Research Centre whose work aims to support the New Zealand Government's goal of becoming a smoke-free nation by 2025.[7]

During Michaelmas term of 2019 Hoek was a Fellow of the Durham University Institute of Advanced Study, where she was affiliated to Stephenson College.[8]

Selected works
  • Hoek, Janet, and Sandra C. Jones. "Regulation, public health and social marketing: a behaviour change trinity." Journal of Social Marketing 1, no. 1 (2011): 32–44.
  • Doyle, Stephanie, Philip Gendall, Luanna H. Meyer, Janet Hoek, Carolyn Tait, Lynanne McKenzie, and Avatar Loorparg. "An investigation of factors associated with student participation in study abroad." Journal of Studies in International Education 14, no. 5 (2010): 471–490.
  • Hoek, Janet, Philip Gendall, and Don Esslemont. "Market segmentation: a search for the Holy Grail?." Journal of Marketing Practice: Applied Marketing Science 2, no. 1 (1996): 25–34.
  • Hoek, Janet, Philip Gendall, Michelle Jeffcoat, and David Orsman. "Sponsorship and advertising: a comparison of their effects." Journal of Marketing Communications 3, no. 1 (1997): 21–32.
  • Lean, M. E. J., J. I. Mann, J. A. Hoek, R. M. Elliot, and G. Schofield. "Translational research." (2008)
  • Crow, Dean, and Janet Hoek. "Ambush marketing: A critical review and some practical advice." Marketing Bulletin 14, no. 1 (2003): 1–14.

References
  1. Marketing, Department of. "Professor Janet Hoek". www.otago.ac.nz.
  2. Hoek, Janet (1996). Some effects of question wording and question administration on the prediction of voting behaviour (Doctoral thesis). Massey Research Online, Massey University. hdl:10179/2758.
  3. "Vape giveaways "despicable": public health academic". Radio New Zealand. 20 December 2018.
  4. "Smoking and vaping in cars with children to be banned". Stuff. 9 February 2019.
  5. Edwards, Richard; Hoek, Janet; Waa, Anaru (31 May 2018). "How can we make World Smokefree Day irrelevant by 2025?".
  6. "Tobacco company faces court over HEETS product". Newshub. 18 May 2017 – via www.newshub.co.nz.
  7. "ASPIRE2025". ASPIRE2025.
  8. "Professor Janet Hoek". Institute of Advanced Study. Retrieved 14 March 2020.


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