Jayen Mehta

Jayen Mehta is an Indian business executive. He serves as the managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the largest food product marketing organization in India and a state government-owned cooperative society, known for its brand Amul.[1][2] Prior to this, Mehta held the position of Chief Operating Officer of Amul.[3]

Jayen Mehta
Managing Director of Gujarat Co-operative Milk Marketing Federation
Government of Gujarat
Assumed office
January 2023
Preceded byRS Sodhi
Chief Operating Officer of GCMMF
In office
February 2022 – January 2023
Personal details
NationalityIndian
EducationBBA, PGDRM
Alma materSardar Patel University
Institute of Rural Management Anand

Businessworld magazine named him in the list of Influential Marketing Leaders of India 2021[4] and was also included in the 'Powerful Influencer 2020' list by India TV.[5]

Early life and education

Mehta completed his Bachelor of Business Administration in Marketing from BJ Vanijya Mahavidyalaya in Gujarat in 1989. He is a gold medalist from Sardar Patel University. He did his post-graduation at the Institute of Rural Management Anand (IRMA) in Gujarat.[6]

Career

He has been associated with Amul since 1991, where he held various positions such as brand manager, group product manager, and general manager.[7]

Mehta also served as the in-charge Managing Director of Amul Dairy in Anand, Gujarat for a brief period from April 2018 to September 2018. Mehta served as the Chief General Manager of GCMMF.[7]

In February 2022, he was appointed as the Chief Operating Officer of GCMMF.[3] He also serves as the GCMMF nominee on the boards of Mehsana, Sabarkantha, Banaskantha, Panchmahal, and Valsad milk unions.[3] He was made the managing director of Amul in January 2023, succeeding RS Sodhi.[7]

Mehta is a member of the Standing Committee on Marketing for the International Dairy Federation (IDF).[8]

Awards and recognition

In 2021, he was named among India's Most Influential Marketing Leaders by BW Businessworld magazine.[4] He was also honored with the Marketer of the Year - FMCG Food award by the India Chapter of the International Advertising Association (IAA).[9]

In 2021, Jayen Mehta was awarded the Best CMO Award by Pitch and Exchange4Media.[10] He was also included in the CMO Super 30 Honor Roll by the Internet and Mobile Association of India (IAMAI) in 2020.[11] He has been listed in India TV's “Powerful Influencer 2020” list.[5] In 2018, he received the Marketing Man of the Year Award from the Ahmedabad Management Association.[5]

See also

References
  1. Pinto, Viveat Susan (April 12, 2023). "Under Jayen Mehta, Amul eyes next billion dollars from nutritional products". The Financial Express (India).
  2. "Who is Jayenbhai Mehta - man who replaced Amul MD RS Sodhi?". Times Now. January 10, 2023.
  3. Rupera, Prashant (February 8, 2022). "Jayen Mehta promoted as GCMMF's COO". The Times of India.
  4. "The Debut Edition of 'BW Top 50 Marketers 2021' Underlines the Rise Of Women Marketing Leaders". Business World. February 22, 2021.
  5. "Powerful Influencer 2020". Adgully. India TV. 2020. p. 167.
  6. "Jayen Mehta: 5 things to know about Amul's new MD". Moneycontrol. January 10, 2023.
  7. "Meet Jayen Mehta, man who succeeded RS Sodhi as Amul MD, know his educational qualification, hobbies and more". DNA India. January 10, 2023.
  8. "Jayen Mehta Comes On Board IDF Marketing Committee". Amul. May 25, 2022.
  9. "IAA Leadership Awards 2021". Campaign India. September 25, 2021.
  10. "Pitch CMO Awards 2021: Game changers of marketing awarded for creative, collaborative work". Exchange4media. March 24, 2021.
  11. "IAMAI felicitates India's top 30 credible and innovative marketing leaders". Media Brief. December 18, 2020.
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