Jeju Samdasoo

Jeju Samdasoo (Korean: 제주삼다수) is a brand of mineral water produced by Jeju province development corporation, manufactured by Kwangdong Pham. It is the only volcanic bedrock water in Republic of Korea, and the plant is located in the Gyorae-ri, Jocheon-eup, Jeju-si, Jeju Province.[1] The product has achieved annual certifications of U.S. FDA, Japan's Ministry of Health, Labor and Welfare, NSF, and ISO22000 (HACCP).[1] Major exported regions are China, Japan, Indonesia, USA, Hong Kong and Saipan.[2]

Jeju Samdasoo
Samdasoo logo.
CountryRepublic of Korea
SourceJeju-si, Jeju Province
ManufacturerJeju Province Development Corporation
Seller
  • Nongshim (1998 - 2012)
  • Kwangdong Pharmaceutical (2012 - present)
  • Jeju Province Development Corporation
Release1998 (1998)
Official websitewww.jpdc.co.kr

History

In 1980s, while the private sale of bottled water was prohibited, Korean Air produced (and still continues to produce) Jeju water for in-aircraft.[3] As the sale of bottled water to the Koreans became possible in the 1990s, Jeju Province entered the mineral water market, motivated from the success of Korean Air. A development corporation was made and started to produce Jeju-water, and in 1998 Jeju Samdasoo was released.[3]

All of the Jeju-branded mineral water has been made by Jeju province development co. (except for Hanjin Jeju Pure Water) since today.

Product information

Products
  • 0.5L : 500₩ (33.744₵)[4]
  • 2L : 1000₩ (80.808₵)[4]
  • 1.5L(only sold for flight sales)

Mineral content

Samdasoo is classed as soft water because its mineral content is generally low.[5]

  • Ca 2.5~4.0
  • K 1.5~3.4
  • Na 4.0~7.2
  • Mg 1.7~3.5
  • F non-detected[6]

Market share

Since Samdasoo was launched in March 1998, it has been ranked number one in Korea's bottled water market in six months. In 2009, the market share of drinking water PET bottles was 50.7%,[7] and by 2017 it was the market leader for 19 consecutive years.[8][9][10] It ranked first in market share for 20 consecutive years until 2018[11]

Until now, Samdasoo has been 1st place in market share after it was released, but these days new brands of mineral water are appearing (especially Nongshim), so market share of Samdasoo is decreasing.[12]

Manufacturing process

Water is raised from the volcanic bedrock which is located 420m underground, and Samdasoo is produced after a manufacturing process of "filtering - UV disinfection - injection - product inspection - packing - shipment".[13]

Selling right dispute

Since the release of Jeju Samdasoo, Nongshim and Jeju province development co. has made a trading base agreement of Samdasoo, and Jeju province development co. fulfilled the production while Nongshim took charge of sales activities.[14] But Jeju province revised the ordinance in December, 2011, and gave Nongsim a notice that the contract was canceled. Nongshim filed a suit against Jeju province development co., and Jeju province practically lost a case by the Supreme Court decision in June, 2016. But the selling right of Nongshim was already stopped, and the new seller Kwangdong Pharmaceutical has had the right since 2012.[14]

Service

Jeju Samdasoo is said to offer discounts to customers who use delivery services through its application from May 12, 2021. "Jeju Samdasoo Club" not only offers benefits of more than annual fees, but also offers a variety of goods products as gifts.[15]

References
  1. 제주특별자치도개발공사. "자주하는질문 - 삼다수 목록 - 제주특별자치도개발공사". www.jpdc.co.kr (in Korean). Retrieved 2017-05-30.
  2. Herald, The Korea (2015-04-10). "[Weekender] Korea's top bottled-water brand Samdasoo taps overseas markets". Retrieved 2017-05-30.
  3. "봉이 김선달의 전성시대 : 경제21 : 경제 : 한겨레21". legacy.www.hani.co.kr. Retrieved 2017-05-30.
  4. prices in large discount stores
  5. "[제주의소리]"건강에 좋고 맛있고 안전한 물, 제주삼다수!"". www.kogga.or.kr. Retrieved 2017-05-30.
  6. All values in milligrams per liter (mg/L)
  7. "불황기… 1등 브랜드만 살아남는다" (in Korean). Retrieved 2017-05-30.
  8. "[브랜드스타] 제주삼다수, 13년 연속 시장점유율 1위 '국민생수'". hankyung.com (in Korean). Retrieved 2017-05-30.
  9. "삼다수는 왜 16년 부동의 1위일까 - 비즈니스포스트" (in Korean). Retrieved 2017-05-30.
  10. "(먹는 샘물 전쟁)①불 붙은 순위 경쟁…펄펄 끓는 생수 시장". Retrieved 2017-05-30.
  11. [트렌드] 제주삼다수 20년째 1위 비결은…지하 420m 청정수만 담은 고집 , 매일경제, 2018년 3월 8일
  12. "[기획] 생수시장 춘추전국시대, 3강 구도 깨질까". Retrieved 2017-05-30.
  13. 제주특별자치도개발공사. "제주삼다수 제조공정영상 - 제주특별자치도개발공사". www.jpdc.co.kr (in Korean). Archived from the original on 2017-05-21. Retrieved 2017-05-30.
  14. "Supreme Court decision of Nongshim-Jeju case". Archived from the original on 2017-08-09.
  15. 이, 주현 (2021-05-12). "'연회비 보다 더 큰 혜택' 제주삼다수, 멤버십 제도 도입". 뉴스1코리아 (in Korean). Retrieved 2021-05-13.
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