Jenna Weiss-Berman

Jenna Weiss-Berman (born 1983) is a podcast producer and co-founder of Pineapple Street Media.[1] Formerly she was director of audio for BuzzFeed.[2]

Early life

Weiss-Berman is a native of Massachusetts and graduated from Oberlin College in 2005.[3]

Career

BuzzFeed

After almost a decade working in public radio on such shows as The Moth, WNYC's Death, Sex and Money, and The Longform Podcast,[4] Weiss-Berman started the podcast department at BuzzFeed where she was "responsible for the ground-up development of the wildly successful company’s audio arm,"[5] creating shows like Another Round[6] and Women of the Hour with Lena Dunham.[7] While there she was responsible for every aspect of the podcast department from legal contracts, finding sponsorships and the content itself as a producer.[8]

Pineapple Street Media

In 2016, she left BuzzFeed to launch Pineapple Street Media, a Brooklyn-based full-service podcast production company, with her friend, Longform co-founder, Max Linsky.[9] Weiss-Berman has said that the goal was to be able to make podcasts for non-audio companies and the decision to launch Pineapple Street came after both her and Linksy turning down many such requests.[8]

Pineapple Street's early clients included The New York Times,[10][11] Lena Dunham's Lenny Letter and ad agency Wieden+Kennedy.[12] In the summer of 2016, Hillary Clinton's presidential campaign hired Pineapple Street to produce a podcast (the first ever for a presidential candidate).[8][13] Clinton and Linsky co-hosted the show, called With Her.[14]

Pineapple Street Media has partnered with brands like Coach, Nike, Morgan Stanley, Mailchimp, Mastercard and Google, and produced critically-acclaimed original series like Missing Richard Simmons, Running From COPS, The Clearing, The Catch and Kill Podcast with Ronan Farrow, Wind of Change, Back Issue and Welcome to Your Fantasy.[15]

In 2017, she was named one of Fast Company’s 100 Most Creative People in Business.[16]

Pineapple Street was sold to Entercom in 2019.[17]

Other

Weiss-Berman currently sits on the advisory board of The Moth.[18]

Awards

Weiss-Berman was a winner of the Gracie Award Grand Award for Podcast in 2016,[19] for her collaboration with Lena Dunham on podcast Woman of the Hour, initially produced at BuzzFeed, now a Pineapple Street production.[20]

In 2020, Pineapple Street Media led all podcast companies with two Peabody Award nominations for The Catch and Kill Podcast with Ronan Farrow and Running From COPS.[21]

Personal life

Weiss-Berman is married to writer Kira Garcia.[22]

References
  1. Dale, Brady (18 May 2016). "Table Stakes for Podcasts Rising: Edit Shows or Don't Bother". New York Observer. Retrieved 28 July 2016.
  2. Benton, Joshua (August 26, 2015). "Press Publish 14: Jenna Weiss-Berman on BuzzFeed's podcast strategy and moves into audio news". Neiman Lab. Retrieved 28 July 2016.
  3. "Tune In to Pineapple Street's Podcasting Revolution". The Village Voice. 2017-02-15. Retrieved 2021-02-26.
  4. Rose, Leah (January 12, 2016). "EARFUL: 'Another Round' Producer On Why Diversity in Workplace is Essential". KQED Arts. Retrieved 28 July 2016.
  5. Iversen, Kristin (January 25, 2016). "People in Your Neighborhood: Jenna Weiss-Berman". Brooklyn Magazine. Retrieved July 28, 2016.
  6. Dale, Brady (2015-12-06). "Why Buzzfeed and the Financial Times Chose Acast to Host Their Podcasts". Observer. Retrieved 2021-02-26.
  7. "About". Pineapple Street Studios. Retrieved 2021-02-26.
  8. Dodson, P. Claire (2016-09-09). "Jenna Weiss-Berman: "I'm Proud Of Making Stuff Not Just For White Guys"". Fast Company. Retrieved 2021-11-07.
  9. Dodson, P. Claire (2016-09-09). "Jenna Weiss-Berman: "I'm Proud Of Making Stuff Not Just For White Guys"". Fast Company. Retrieved 2021-02-26.
  10. Dodson, P. Claire (9 September 2016). "Jenna Weiss-Berman: "I'm Proud Of Making Stuff Not Just For White Guys"". Fast Company. Retrieved 8 October 2016.
  11. Doctor, Ken (September 6, 2016). "The New York Times gets serious about podcasting". Politico. Retrieved 8 October 2016.
  12. Perlberg, Steven (23 May 2016). "Podcasts Experiment With Paid Subscriptions". Wall Street Journal. Retrieved 28 July 2016.
  13. Grinapol, Corinne (August 12, 2016). "Hillary Clinton Has a Podcast". FishbowlDC. Retrieved 20 October 2016.
  14. Carpentier, Megan (12 August 2016). "Clinton becomes first presidential candidate to launch campaign podcast". The Guardian. Retrieved 31 August 2016.
  15. "Our Shows". Pineapple Street Studios. Retrieved 2021-02-26.
  16. "Meet Jenna Weiss-Berman, one of Fast Company's 100 Most Creative People 2017". Fast Company. Retrieved 2021-02-26.
  17. Spangler, Todd (2019-08-07). "Entercom Buys Podcast Companies Cadence13, Pineapple Street Media". Variety. Retrieved 2020-05-18.
  18. "The Moth | Board & Committees". The Moth. Retrieved 2021-02-26.
  19. Cablefax Staff (25 May 2016). "PHOTOS: Gracie Awards 2016". Cablefax. Retrieved 28 July 2016.
  20. Quah, Nicholas (May 31, 2016). "Hot Pod: A podcast ranking that misses a lot, new listenership data, and funny Australians". Neiman Lab. Retrieved 28 July 2016.
  21. "Peabody Awards Short-Lists A Dozen Podcasts For 2020 Awards". Insideradio.com. 7 May 2020. Retrieved 2021-02-26.
  22. Cheung, Alexis (7 April 2016). "Brides Say Yes to the Pants". The New York Times. Retrieved 28 July 2016.
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