Jennifer Kinon

Jennifer Kinon is an American graphic designer.

Biography

Kinon attended the University of Michigan where she received a dual degree in graphic design and English. After undergrad, she enrolled in the masters program Design/Designer as Author + Entrepreneur at the School of Visual Arts (SVA), studying under Steven Heller. After graduation, she worked for Graphis Magazine, New York City's Olympic bid, and Pentagram under partner Michael Bierut.[1][2] She was the first graduate of SVA's program to join as faculty.[3]

In 2010, Kinon founded the New York-based design firm Original Champions of Design (OCD) with partner Bobby Martin, whom she had met at SVA.[1][4] At OCD, she has spearheaded the redesign of the magazine Ad Age, the Girl Scouts rebrand, and the WNBA rebrand.[5][6] From 2010 to 2012 she served as President of AIGA NY and she was an Emeritus Board member from 2019 to 2021.[3][7]

In July 2015, Kinon took a leave of absence from OCD to become the design director of Hillary Clinton's campaign for presidency. Kinon put together a team of designers to create a visual design system, which was unusual for campaign design utilizing the logo designed by Michael Bierut.[8][9] She also incorporated elements of grassroots design, including the slogan #ImWithHer.[10]

References
  1. "Design Thinking A 'Magical Bucket Of Nonsense,' Says Hillary For America Design Director". www.cmo.com. Retrieved 2019-06-25.
  2. Heller, Steven; Vienne, Veronique (2015-04-27). Becoming a Graphic and Digital Designer: A Guide to Careers in Design. John Wiley & Sons. ISBN 9781118771983.
  3. "Mission". Retrieved 2021-02-03.
  4. "Jennifer Kinon". OCD. Retrieved 2019-06-25.
  5. Airey, David (2019-01-01). Identity Designed: The Definitive Guide to Visual Branding. Rockport Publishers. ISBN 9781631595950.
  6. "WNBA's Slam Dunk Logo". Print Magazine. 2013-04-12. Retrieved 2019-06-25.
  7. "Past AIGA NY Boards - AIGA NY". aigany.org. Retrieved 2021-02-03.
  8. Miller, Meg (2016-08-23). "Behind The Branding Of The Hillary Clinton Campaign". Fast Company. Retrieved 2019-06-25.
  9. "Jennifer Kinon Talks Us Through a Day in the Life of the Hillary Clinton Campaign Design Team". Eye on Design. 2017-10-11. Retrieved 2019-06-25.
  10. Bierut, Michael (2019-03-12). Now You See It and Other Essays on Design. Chronicle Books. ISBN 9781616896768.
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