Jennifer Morla

After graduation in 1979, Morla was hired at PBS station KQED in San Francisco. Her job consisted of her designing on-air, print graphics and designing animated openings.[7]

In 1981, she was hired as the head of the art department of Levi Strauss & Co. Her job role consisted of designing the store environment, logos, packaging, and labels for the advertising purposes of the brand.[8]

In 1984, she founded Morla Design. Clients include The New York Times, Levi Strauss & Co., Apple Computer, Herman Miller, Stanford University, and Luna Textiles.[9][10] She has worked extensively with conceptual art venues designing identities, books and posters for The Mexican Museum, SculptureCenter, Capp Street Project, and New Langton Arts.[3] In 1995, she created a poster celebrating the 20th anniversary of the San Francisco Mexican Museum entitled El Museo Mexicano. The piece featured vibrant colors, print and pattern as a way to pay tribute to the Mexican culture.[11]

In 2000, Morla collaborated with Nordstrom creating a new face for the store's credit card to appeal to its consumers. The four holographic cards with vibrant colors and bold patterns reflected a reinvented version of the brand.[12] In 2019, Morla worked with the brand K&M Confections creating the packaging for their milk chocolate to create three different styles of packaging for the types of flavored chocolate featuring the same typeface and foil lettering texture.[13] Morla joined Design Within Reach in 2006 and developed campaigns emphasizing sustainability.[14]

Morla is regularly invited to judge design competitions, for instance the Webby Awards. She is a member of the Alliance Graphique Internationale (AGI).[15]

Her design work is featured in museums such as the SFMoMA[16] and referenced in books such as Meggs' History of Graphic Design,[17] and was the object of a monography in 2019.[8] It is archived at the San Francisco-based Letterform Archive.[17]

Since 1992 she has taught as an adjunct professor at California College of the Arts.[18][8]

• MOMA[21]
• San Francisco Museum of Modern Art[16]
• Smithsonian American Art Museum[22]
• Denver Art Museum
• Library of Congress[23]
• Museum of Craft and Design

• 2012 The Workshop Residence, San Francisco, CA The Workshop Residence: Jennifer Morla Artist in Residence
• 2010 California College of the Arts, CCA, San Francisco, CA Jennifer Morla: AIGA Medalist
• 1999 San Francisco Museum of Modern Art, San Francisco, CA Jennifer Morla, Selections from the Permanent Collection
• 1999 K Kimpton Contemporary Art, San Francisco, CA Jennifer Morla, Encaustic Works on Canvas
• 1996 Bedford Gallery, Walnut Creek, CA Morla: Bay Area Portfolio
• 1994 DDD Design Gallery, Osaka, Japan Jennifer Morla

• 2016 San Francisco Museum of Modern Art, San Francisco, CA Typeface to Interface: Graphic Design from the Collection
• 2003 Museum of Art and Design, New York, NY US Design 1975-2000
• 2002 Denver Art Museum, Denver, CO US Design 1975-2000
• 1998 Smithsonian American Art Museum, Washington, D.C. Posters American Style
• 1985 Grand Palais, Paris, France US Posters
• 1995 Brandenburg Art Gallery, Berlin USA-Posters