Jon Jerde

After early years working at Charles Kober Associates on multiple retail projects, including Plaza Pasadena, Jerde was commissioned by developer Ernie Hahn to design the Horton Plaza shopping center[3] in downtown San Diego. The project was a five-story outdoor retail complex, with the main passage being diagonally oriented to the street grid and at the time anchored by Nordstrom, The Broadway, and J. W. Robinson's department stores; and connected to a Westin Hotel and the Balboa Theatre, resulting in an urban mixed-use center. It featured long one-way ramps and sudden drop-offs, parapets, shadowy colonnades and cul-de-sacs. Its design broke many traditional mall-design rules such as lowering ambient arousal levels and protecting the maximal lines-of-sight to merchandise. Its fragmented spaces were finished in a variety of bright colors. The project was completed in 1985.

Jerde's Horton Plaza[4] brought 25 million visitors in its first year, and as of 2004 continued to generate San Diego's highest sales per unit area. Jerde claimed that the project also sparked nearly $2.4 billion in redevelopment to the surrounding area and downtown core.[5] Later the mall would lose business to centers in nearby Mission Valley as they renovated and to big box retailers, from a limited ability to capitalize on the resurgence of foot traffic on the adjacent Gaslamp District streets due to its physically being cut off behind parking garages, and from the 2010s retail apocalypse,[6] so that by 2019 it was set to close and be converted to a workplace for the tech industry.

The Jerde Partnership was involved in the design and planning of the Los Angeles 1984 Olympics. Based on the success of both Horton and the Olympics, the firm designed Fashion Island in Newport Beach, CA in 1989, the Mall of America[7] in Bloomington, Minnesota in 1992, the Urban Entertainment Center Universal CityWalk in Los Angeles, the pirate show and facade of the Treasure Island Casino in Vegas in 1993, the Las Vegas Fremont Street Experience in 1995 and the Bellagio in Las Vegas in 1998.

The firm has developed into a major international company with key urban regeneration projects overseas, including Beursplein in Rotterdam, Netherlands, and Canal City Hakata in Fukuoka, Japan, both in 1996, as well as other projects in Japan,[8] China and Europe. Jerde is also responsible for a string of landmark urban mixed-use developments, including: Namba Parks in Osaka, Japan, awarded the Urban Land Institute Awards of Excellence: Asia Pacific, 2009; Roppongi Hills in Tokyo, Japan; Kanyon in Istanbul, Turkey and Zlote Tarasy in Warsaw, Poland. More recently the firm has designed: The Vermont, a multifamily development in Los Angeles's Koreatown,[9] the Grand Hyatt Sanya Haitang Bay Resort and Spa in Hainan, China;[10] Puerto Cancun Marina Town Center in Cancun, Mexico;[11] and Pacific City in Huntington Beach, California.[12]