Jessie Paul

Jessie Paul is an Indian marketer, founder and CEO of a marketing advisory firm,[5] public speaker, and author.[6] She was formerly chief marketing officer of Wipro IT Business[6][7][8] and Global Brand Manager at Infosys Technologies Ltd.[9][10]

Jessie Paul
NationalityIndian
EducationIIM Calcutta
Occupation(s)Writer, marketer, CEO,[1][2] marketing consultant
Known forAuthor of No Money Marketing,[3]
former CMO of Wipro[4]
Children1

Paul is a non-executive director with SQS India BFSI Limited,[11] Expleo Solutions,[12] Bajaj Consumer Care,[13] Royal Orchid Hotels,[14][15] CreditAccess Grameen.[16]

Education and personal life

She started her education at a convent in Delhi, did 2nd to 5th grade in Sydney, Australia, and completed her schooling from an all girls school in her native village of Nazareth, Tamil Nadu.[17][18]

Paul holds a bachelor's degree in computer science and an engineering degree from National Institute of Technology, Tiruchirappalli[19] and an MBA in marketing from Indian Institute of Management Calcutta.[20][18]

Paul is married, with one daughter, and resides in Bengaluru, India.

Career

After graduating from NIT, she joined the technology design firm, Tata Elxsi, as a trainer and part of the sales support team.[18]

Paul had worked for almost 15 years in companies including O&M, Infosys and iGate.[21] In 1998, Paul worked at Infosys as a Global Brand Manager. Her role included heading the set up of the company's marketing team and field marketing programs like the Wharton Infosys Business Transformation Award, which she anchored. During her time, Infosys also received the US-based IT Services Marketing Association’s Diamond Award. She was also part of the team which was involved in the NASDAQ listing of Infosys’ American Depositary Shares in 1999.[18]

Paul left Infosys to join a start-up back-office firm Quintant Corporation in 2003 as its Global Marketing Head. Quintant was soon after acquired by iGate Corp where she then worked for two years.[18]

In 2005, Paul became chief marketing officer and led a team of 50 at Wipro.[22] She created the shared-marketing unit and devised strategies for Wipro Technologies and Wipro Infotech.[23]

Paul quit Wipro Technologies in 2009 to start her own venture, Paul Writer Strategic Advisory.[24][25][26] Paul has been named one of the most influential women in information technology in India.[27][28]

Publications
  • Marketing Booster Magazine- India's first ever marketing magazine[17]
  • "What Motivates You?" - A book review of Payoff by Dan Ariely in Outlook Business[29]
  • No Money Marketing- a guide for marketing on low budget[17]

Honours and awards
  • Chairman's Award, Infosys, 1998[30]
  • DataQuest's list of most powerful women in IT in India, 2005[31]
  • Business Today's List of Women Achievers in India, 2007[32]
  • IT People's Award for Women in Leadership, 2008[33]
  • Speaker at India Conference at Harvard Business School, 2016[32]
  • Featured in “Building a Global Brand - the Case Study of Wipro” authored by Prof Bharath Rao of Polytechnic University, NY, USA.[34]
  • Featured in Wipro Building a Global B2B Brand by Amitava Chattopadhyay of INSEAD, 2009.[35]

References
  1. "It ends with the user". The Hindu Business Line.
  2. "Awards given for excellence in real estate marketing". The Hindu.
  3. Vivek Kamath (29 October 2009). "10 Reasons to Read Jessie Paul's No Money Marketing". Forbes. Archived from the original on 31 October 2009. Retrieved 23 July 2010.
  4. "Zomato sandwiched between Delhi and Bengaluru". afaqs.
  5. "Amazon gives big ad push to Kindle". The Mint.
  6. Shelley Singh (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. The Times Group. Retrieved 23 July 2010.
  7. "The future of marketing". The Hindu Business Line.
  8. Shilpa Phadnis (23 January 2017). "Vice-chairman TK Kurien to leave Wipro this month". The Times of India.
  9. "Techies all and loving it". The Hindu.
  10. "What's in a name? E-lot, they say". The Times of India.
  11. "SQS India BFSI - Board of Directors".
  12. "Companies » Company Overview » Expleo Solutions Ltd". Business Standard.
  13. "CEOs, biz honchos offer tips to get back into the game". Bangalore Mirror.
  14. "Regenta & Royal Orchid Hotels - Board of Directors".
  15. "Lilian Jessie Paul, 49, Independent Non-Executive Director, Royal Orchid Hotels Ltd". The Wall Street Journal.
  16. "CreditAccess Grameen Intimation Of Appointment Of Independent Directors". The Economic Times.
  17. "Cutting Through Clutter And Raising the Bar - Meet Jessie Paul". Kidskintha. 31 March 2016. Retrieved 27 August 2019.
  18. Krishnan, Janaki (2013). Breaking Barriers. Jaico Publishing House. ISBN 9788184953954.
  19. "Jessie Paul, Managing Director, Paul Writer" (PDF). NASSCOM. Archived from the original (PDF) on 20 February 2017. Retrieved 19 February 2017.
  20. "Executive profile — Jessie Paul". Bloomberg. Retrieved 13 January 2017.
  21. Singh, Shelley (10 November 2009). "Wipro's CMO Jessie Paul quits to start own venture". The Economic Times. Retrieved 27 August 2019.
  22. Akanksha Prasad (10 November 2009). "Wipro's CMO Jessie Paul steps down". CyberMedia India Online Ltd., CIOL. Archived from the original on 6 April 2012. Retrieved 23 July 2010.
  23. "Jessie Paul quits Wipro as CMO to start own venture". siliconindia news. 10 November 2009. Retrieved 23 July 2010.
  24. "Can Cocofly crack the 'Paper Boat Problem'?". The Economic Times.
  25. "'Frameworks have been super handy' - Jessie Paul, CEO, Paul Writer". The Hindu Business Line.
  26. "Jessie Paul: Creating An Indian B2B Community".
  27. "No Money Marketing Jessie Paul >About the Author". Tata Mcgraw Hill. Retrieved 23 July 2010.
  28. "Jessie Paul - Digital Vidya". Digital Vidya. Retrieved 20 January 2018.
  29. "Jessie Paul".
  30. "Wipro Appoints Jessie Paul as Chief Marketing Officer". www.businesswire.com. 1 June 2005. Retrieved 27 August 2019.
  31. "Young Achiever". DATAQUEST. 27 June 2005. Retrieved 27 August 2019.
  32. SiliconIndia. "Five Most Admired Women Entrepreneurs in India". siliconindia. Retrieved 27 August 2019.
  33. Alagappan, Chitra. "Share & celebrate international women's day - 08 march 2012 - Inspirational - Others". CAclubindia. Retrieved 27 August 2019.
  34. "Building a Global Brand: The Case of Wipro" (PDF). Archived from the original (PDF) on 20 October 2020. Retrieved 15 October 2020.
  35. "WIPRO: Building a Global B-2-B Brand" (PDF).
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