Joanna Jensen

Joanna Jensen (born May 14, 1970, Suffolk) is a British businesswoman. She is the founder of a family skincare brand, Childs Farm.[1][2]

Joanna Jensen
Born (1979-04-14) April 14, 1979
Suffolk, the United Kingdom
NationalityBritish
OccupationBusinesswoman
Websitechildsfarm.com

Early life and career

Jensen received her education from Canford School. After leaving Canford School in 1988, she worked as a real estate agent and then moved to Hong Kong to pursue a career in investment banking and became a head of account management at WI Carr.[3][4]

Jensen then worked as a horse breeder at her farm near Andover, Hampshire, where she learned about natural remedies to make skin treatments for her horses.[5]

In 2010, Jensen founded Childs Farm, a natural skincare brand, which she started after treating her daughter's eczema with a self-made sensitive skin solution. The Childs Farm brand was introduced in UK retail in 2014, and in 2018, she also established her brand in Australia.[6] In 2022, Childs Farm was awarded B-Corp status, and in the same year, she sold 91.5% of her business to PZ Cussons PLC for £40 million.[7][8]

Personal life

Jensen has two daughters, Emilia and Isabella, and lives in Hampshire, the United Kingdom.[9]

She has been engaged in various donations, such as providing £750,000 worth of hand cream to NHS nurses for skin problems during the COVID-19 pandemic, which occurs due to constant handwashing, and offering gifts to children who are admitted in hospitals on Christmas occasions.[10]

References
  1. "PZ Cussons snaps up skincare brand Childs Farm in £36.8m deal". The Independent. 2022-03-21. Retrieved 2023-09-27.
  2. "New products from Childs Farm creator Joanna Jensen". Great British Life. 2020-08-03. Retrieved 2023-09-27.
  3. "Exponential growth? Child's play". The Business Magazine. 2018-07-11. Retrieved 2023-09-27.
  4. "MRX 'hugely important' to my brand, says skincare founder | News". Research Live. Retrieved 2023-09-27.
  5. Armstrong, Ashley (2018-12-01). "Ex-banker's deal to take kids' bath range Down Under". The Telegraph. ISSN 0307-1235. Retrieved 2023-09-27.
  6. "New products from Childs Farm creator Joanna Jensen". Great British Life. 2020-08-03. Retrieved 2023-09-27.
  7. Devlin2022-03-21T08:47:00+00:00, Ed. "City Snapshot: PZ Cussons snaps up Childs Farm in £40m deal". The Grocer. Retrieved 2023-09-27.
  8. "Baby toiletries company launched to help founder's daughters acquired by makers of Carex soap for £36m". Basingstoke Gazette. 2022-03-21. Retrieved 2023-09-27.
  9. Khalil, Shireen (2020-02-25). "Mum behind Child's Farm brand now selling in excess of $20 million in products a year". Nationwide News. Retrieved 2023-09-27.
  10. Butterworth, Benjamin (2021-02-02). "Skincare boss gives away £750k of cream to nurses struggling after constant hand washing". inews.co.uk. Retrieved 2023-09-27.


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