Joelmir Beting

He attended the Social Sciences classes at the University of São Paulo and earned his undergraduate degree,[1] aiming first to make a career as a teacher.[2] His thesis was The adaptation of Northeast Brazilians' manpower in the auto industry,[3] having Fernando Henrique Cardoso as one of his advisors.[1]

In 2003, he agreed to make an advertisement campaign for Bank Bradesco, posing for advertising pieces of HiperFundo Bradesco, a mutual fund.[11] Due to his decision, the newspapers O Estado de S. Paulo and O Globo decided to stop the publication of his column, allegedly because the fact his economical columnist to advertise a financial product was incompatible with their policies.[7]

He defeated those allegations in an article called "May I Talk?" (Posso Falar?, in Portuguese).[12] He stated his relationships with the newspapers was not of an employee but as a supplier of a single product, "stated as of good quality, clean and free", therefore not tied to the newspapers' policies.[note 1] Furthermore, he questions supposed false questions that arose from the fact, stating "If journalism gets ashamed from advertisement – then it should survive without it",[note 2] to conclude saying "To advertise a mutual fund, a new car, or toothpaste doesn't harm people. What endangers the Brazilian people in journalism (and throws the profession's ethics in the dirt) is the old, and even celebrated, journalistic merchandising, with political, partisan, ideological, cultural, religious or militant nature."[note 3]

He went back to Rede Bandeirantes in 2004, to be the anchorman of Jornal da Band, along with Carlos Nascimento and Mariana Ferrão,[13] and to Rádio Bandeirantes as well, rebuilding the same original formation of Jornal da Bandeirantes Gente.

He also presented Canal Livre, an interview program broadcast on Sunday nights, as well took participations on Band News television and FM radio,[4] and Bandeirantes' BandSports channel as well.[14]

Joelmir Beting's son, Mauro Beting, was on air in Rádio Bandeirantes featuring a post-game radio program after São Paulo FC v. CD Universidad Católica match when he was warned about his father's death. Immediately he started to read a letter in homage to him, as reproduced here:[16]

"I have never talked to my father about it after Palmeiras has been downgraded. But I knew he has learned it. Or imagined it. What I know is the first Sunday after falling to the 2nd Division for the second time, Mr. Joelmir had a stroke before to watch the first match after the downgrading. He made a tomography early in the morning. In some minutes the doctor (a fanatic Corinthians supporter) said another giant could no longer rise again.

In the day after to the diabolic second-class division my father started to go to Heaven. The chances to recover from an autoimmune disease were not so good. They became almost impossible with the bleeding of his privileged brain. Irrigated and ventilated as too few among those who know and recognize him. Beloved and cherished for those not too few that had the privilege to know him.

My father.

The best father a journalist can be. The best journalist a son can have as a father.

Do I need to say anything else to the best Babbo in the world that turned to be the best Nonno in the Universe?

I need. But I don't know. Usually he knew everything. When he didn't knew, he invented with the same class as he talked what he knew. Every father looks like that to his son. But a journalist's father to someone which is also a journalist gets even more orphan. I have never seen my father as a super-hero. Only as a super human. But I could never realize he would get ill and weak in flesh. I have never admitted we could lose the one that made us only gain.

Because of that I have ever believed in my father and his team. Ours.

He taught me so many things I couldn't describe them. One of them is, not all words are needed to be said. They should only be thought. Those who talks about what thinks, doesn't think about what he talks. Those who feels what he talks doesn't need to say it.

But, today, I need to thank for my 46 years. For the 49 years of love from my mother. For his 75 years.

More than everything, for the affection from the people that know him – therefore like him. And specially for the people who don't know him – and some who cried like he was an old friend.

I've learned a thing from you, babbo. Before become a great journalist it is needed to be a great person. I have learned from him I don't need to work to be a great professional. I need to try to be a great person. As you did both.

Excuse me, but I won't cry. I cry for everything. Because of that I always cry for the family. Palmeiras, loves, pains, colours, songs.

But I won't cry for everything more than anything in the world, my parents. My parents (which could be also called my mothers [note 4]) were always ready. A gift from God. My father never missed me even when absent by his work. I never missed him because he had that wonderful woman, Mrs. Lucila. According to Mr. Joelmir, the second biggest thing in his life. Because the first one always was his love he felt for her since 1960. When they met at Rádio 9 de Julho. When they became a family. My brother and I. Sons of the radio.

Sons of a pioneer, respected economics' journalist, a recognized, innovator TV anchorman, a communication master, brilliant and labourer.

My father.

I always knew I would never be in my profession nothing even closer he was. Because too few were too good in his field. Fewer could be too good fathers as he was. Even fewer were too good husbands. Even extremely fewer were too good-spirited people. And there isn't any existing word to describe how rare and dedicated Palmeiras fan he was.

(But it is always worth remember that Palmeiras fans don't compare themselves. They're not more. They're not less. They're Palmeiras fans. That's enough.)

As he said on the announcement day of the new arena, in 2007, as it has been written in Palestra's locker room from 2008 to the overhaul: "To explain the emotion to be a Palmeiras fan, to another Palmeiras fan, is simply unnecessary. And to those who aren't, is simply impossible!"

To explain who is Joelmir Beting is unnecessary. To explain what is my father no longer belonging to this world is impossible.

Nonno, thanks for loving Nonna. Nonna, thanks for loving Nonno.

The sons of this love will never be orphans.

As I've officially been told now, 1:15 on this Thursday, November 29. 32 years and a week after my Nonno's death, father of my warrior Lucila.

Joelmir José Beting was bound to meet the Father of the Ball, Waldemar Fiume, in this Thursday at 0:55."