John Hegarty (advertising executive)

Sir John Hegarty (born 1944)[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.

John Hegarty at Web Summit 2017

Education

Hegarty was educated at Finchley Grammar School (now Finchley Catholic High School),[2] in the North London suburb of North Finchley, followed by the London College of Printing (now London College of Communication).

Career

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded the London office of TBWA, and then in 1982 started Bartle Bogle Hegarty.[3]

He has published two books: Hegarty on Advertising: Turning Intelligence Into Magic and Hegarty on Creativity.

Honours

He was a President of D&AD in 1989[4] and in 1994 was given the President's Award.[5] He appeared as a castaway on the BBC Radio programme Desert Island Discs on 23 June 1991.[6]

He was knighted for his services to the advertising and creative industries in 2007.[3][7]

Hegarty is a Trustee Emeriti of The Design Museum.[8]

Bibliography
  • —— (2011). Hegarty on Advertising: Turning Intelligence Into Magic. Thames & Hudson. ISBN 978-0500515563.
  • —— (2014). Hegarty on Creativity: There are No Rules. Thames & Hudson. ISBN 978-0500517246.

References
  1. VIAF record
  2. "Alumni - Finchley Grammar School". Retrieved 2 August 2023.
  3. "Sir John Hegarty". Retrieved 18 August 2014.
  4. "D&AD The Hall of Fame: Past Presidents". Retrieved 12 October 2021.
  5. "D&AD President's Award". Retrieved 12 October 2021.
  6. "Desert Island Discs - Castaway: John Hegarty". BBC Online. BBC. Retrieved 18 August 2014.
  7. "No. 58358". The London Gazette (Supplement). 16 June 2007. p. 1.
  8. "Trustees - Design Museum". Retrieved 12 October 2021.


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