John Neeson

John Neeson is the co-founder and current managing director of the global business-to-business (B2B) research and advisory firm SiriusDecisions.[1]

He previously worked as a senior executive at the information technology research firm Gartner, where he was responsible for helping to develop the concept of enterprise resource planning.[2] In 1998, Neeson launched ExecutiveEdge magazine, a publication sponsored by Forbes and Gartner.[3]

As the SiriusDecisions managing director since 2001, along with Richard Eldh, Neeson has been responsible for developing the "Demand Waterfall" marketing operations model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel.[4] He regularly comments on marketing industry topics, including marketing technology[5] and geographical marketing.[6]

Neeson received a Bachelor of Arts in economics from Ithaca College.

References
  1. "John Neeson: Executive Profile". Bloomberg Businessweek.
  2. "Featured Speakers". Bulldog Solutions.
  3. "New From Forbes, Gartner". Mediaweek. Archived from the original on 2014-05-21. Retrieved 2014-05-21.
    - "Project Description: Executive Edge Magazine". Holtermann Design LLC. Archived from the original on 2 February 2015.
  4. "An Inconvenient Truth About B2B Demand Generation". B2B Marketing Directions.
  5. "Dawn of the Demand Centre". Slideshare.
    - "SiriusDecisions' John Neeson: BtoB Marketing Challenges in 2011". BtoB.
  6. "SiriusDecisions Europe Summit 2013: Interview with John Neeson, MD and co-founder". MarketOne.


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