John Orr Young

John Orr Young (June 25, 1886 – May 1, 1976) was an American advertiser who, with Raymond Rubicam, founded the Young & Rubicam advertising agency.

John Orr Young
Born(1886-06-25)June 25, 1886
DiedMay 1, 1976(1976-05-01) (aged 89)
NationalityAmerican
OccupationAdvertising
Known forFounder of Young & Rubicam
Children3[3]

His first job in advertising was at the Salt Lake City Tribune in 1909; in 1910, he joined Lord & Thomas, and in 1913, he was hired by Procter & Gamble to manage advertising for Crisco.[1]

In 1918, he worked at the Armstrong agency in Chicago, where he shared an office with Raymond Rubicam. In 1921, he worked at N. W. Ayer & Son, where Rubicam was again his coworker.[4] In 1923, Rubicam was denied a promotion to partner, and he and Young left Ayer to found their own agency.[5]

In 1927, Young left the firm of Young & Rubicam,[6] and in 1934 he retired from advertising.[7]

After retirement

In 1940, Young worked for Wendell Willkie's unsuccessful presidential campaign.[8] In the aftermath of the Second World War, he corresponded with Dwight Eisenhower regarding Eisenhower's presidential campaign,[9] and is credited with beginning the "Draft Eisenhower" movement.[3]

In 1949, Harper and Brothers published his book Adventures in Advertising.

Family

Young was the great-grandfather of director and producer Cynthia Wade.[10]

References

  1. John Orr Young Papers: An inventory of his papers at Syracuse University (Finding Aid: Biographical history) at Syracuse University; written July 1967, retrieved March 19, 2011
  2. MOVIE SCREEN NO PLACE FOR ADVERTISING: GROUP from Advertising Age, published May 10, 1999, retrieved March 19, 2011
  3. John Orr Young Is Dead at 89; Co-Founded Young & Rubicam; Briefcase Was Table from the New York Times, by George Dugan, published May 03 1976, retrieved March 19, 2011
  4. Culture shock, from Advertising Age, by Beth Snyder Bulik, published January 8, 2001, retrieved March 19, 2011
  5. 100 Advertising People of the Century - #46, Raymond Rubicam from Advertising Age, originally published March 29, 1999; retrieved March 19, 2011
  6. "CORRECTION: Young & Rubicam Not Concerned in Cutasy Laboratories, Inc.", Journal of the American Medical Association, volume 109, number 17, October 2, 1937, page 1373
  7. Young & Rubicam, Inc., from the International Directory of Company Histories, volume 66 (1995), by Jeffrey Covell and Howard Jones; archived at FindArticles, retrieved March 19, 2011
  8. Eisenhower and the American Crusades, by Herbert Parmet, published by Macmillan Publishers
  9. Index to the William E. Robinson papers Archived 2011-08-09 at the Wayback Machine, from the Dwight D. Eisenhower Library
  10. Cynthia Wade and Matthew Syrett, from the New York Times, September 15, 1999, retrieved March 19, 2011
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