iam8bit

In the summer of 2008, iam8bit was hired by Capcom to create the cover artwork for Mega Man 9. The cover art, done by Gerald de Jesus (part of the iam8bit artist collective), was made to be similar the American box art of the original Mega Man game, often considered to be "ugly" by the fanbase.[8] According to Chris Kramer, Senior Director of Communications and Community at Capcom Entertainment, "the marketing group [decided] if we were going to release a game that looked like it came from 1987 that we should run the whole marketing campaign as if we were working in the games industry in 1987".[9]

A "limited edition" press kit using that cover art was then created by iam8bit.[10] Being as faithful to the original 1987 release as possible, the iam8bit crew disassembled hundreds of vintage Nintendo Entertainment System cartridges, magnetized them, and inserted mini "asset" CDs inside, featuring an array of screenshots, character art, etc. originally intended for members of the media, but later sold to fans via the online Capcom Store.[11] The cartridges were then packaged in a custom-created, classic-looking Nintendo Entertainment System box, complete with shrink-wrap and bargain bin price tags (i.e. "SALE $9.99"). The fanfare for the press kit resulted in eBay listings of upwards of $1,200, making it one of the most sought-after promotional items in video game history.[12]

In March 2009, the Tricell Progenitor Virus Detection Kit was created to promote the release of Resident Evil 5 on Xbox 360 and PlayStation 3. The kit, designed to look like an off-the-shelf pregnancy tester, was sent to select news reporters and members of video game/technology media, and later sold in limited quantities to consumers via the Capcom Store.[13] The box lacks all Capcom or iam8bit company branding, focusing only on the fictional corporation of Tricell from within Resident Evil 5.

Inside of the kit had Tricell-branded protective nitrile gloves, surgical mask, hand sanitizer, and a bio-hazard bag, as well as a two "Advanced Detection & Suppression Technology Discs".[14] Inserting the discs into the console had a fictitious anti-virus detector "analyze" your system, detecting various levels of infection with the Progenitor virus.[15]

In promotion for the release of the 2010 video game "Tron: Evolution," iam8bit Productions produced a custom vinyl picture disc[16] that was sent out to an exclusive list of journalists. Only 200 vinyls were reportedly printed, featuring some of the game's soundtrack produced by DJ Sascha Dikiciyan, and visual design by artist Jim Rugg.

Days before the launch of Marvel VS Capcom 3: Fate of Two Worlds, iam8bit threw another in their seminal "Fight Club" series. The event hosted over 1,500 fans over 3 hours and featured an almost complete version of the game. It was also the first public demo location to have the Nintendo 3DS handheld, featuring Super Street Fighter IV: 3D Edition. Community members started lining up for the event at 1:00 am, 19 hours before doors opened.

In January 2010, in collaboration with artist Mike Mitchell, iam8bit took part in the viral sensation "I'm With Coco" (the original image was created by Mitchell).

To commemorate The Legend of Zelda's 25th Anniversary, Nintendo of America enlisted the help of iam8bit to create a Zelda style conference room in their Redwood City, California headquarters. The design and artwork for the conference room was done by Gerald de Jesus, and featured various references to the series' games.[17]

In February 2019, Twentieth Century Fox collaborated with iam8bit to create "Passport to Iron City", a recreation of Alita: Battle Angel's setting for fans to tour. "Passport to Iron City" was available in New York City, Los Angeles, and Austin, Texas.[18]